If your business specializes in cars – whether you sell aftermarket parts or tint windows – your competition is growing. The aftermarket auto world is getting ready to be very crowded, and as more national brand names pop up around the nation, your shop could be losing out on a healthy customer base expansion. Understanding the best ways to extend your automotive franchise reach can help grow your business to even greater heights.
Knowing the market reach of your automotive business is important. While a competitive analysis can help determine how you stack up, simply watching your sales plateau is a fairly obvious indication that a change is needed.
If your automotive business is slowing down, or if you’re struggling to reach the customers you want, here are some tips on how to expand your automotive franchise reach successfully:
Go social: There are approximately 17 million U.S. car enthusiasts on Facebook, and if you’re not on social media, you’re not reaching these individuals. Creating a company page for your business isn’t enough either as you should be active, engaging and unique. Social media is a great way to reach outlier customers too by geotargeting ads based on location and interests.
Try events: Car enthusiasts love to show off their prize rides and talk shop, so give them the opportunity to do so by hosting an area event for your customers. Cars & Coffee events are a great way to get new foot traffic through word-of-mouth and giveaways for parts and services can help you build a positive reputation around your brand.
Market and advertise: If you’re not marketing and advertising your brand, you shouldn’t expect to break away from the competition. Billboards, flyers, direct mail, newsletters and social advertising can help grow brand awareness for your automotive business. It’s wise to consult the help of professional marketers to ensure you’re reaching the right audience, or to partner with a franchise brand to receive their corporate support.
Expanding your automotive franchise reach doesn’t have to be difficult, especially if you enlist the help and support of a nationally recognized brand. Even if you want to maintain your independence, partnering with a franchise system like Tint World® can help your business grow the way you want it to. To find out more, contact our franchise development team today for your franchise starter kit.
In the U.S., the aftermarket automotive industry is booming. In the next couple of years, the industry is expected to grow by 3.6 percent to $284.3 billion by 2018. For many business professionals, breaking into this promising industry is top of mind, but with a large number of already established retailers and distributors, being successful is a whole different story. TintWorld is honored to provide these automotive industry franchise training tips to assist with your success.
For new automotive retailers or individuals looking to get started in this industry, franchising can be beneficial in a number of ways. Here are a few top automotive franchise training tips to owners break away from the competition:
Vendor training: When aftermarket manufacturers release new and exciting products, retailers won’t be able to benefit if they’re not trained on how the products function. Taking a cue from automotive franchise systems that offer vendor training to owners, it’s wise to get explicit details from every manufacturer that your business stocks. This will help you position yourself and your staff as area experts and a trusted source for quality parts and products.
Colleague training: If your business is slow or if you’re not sure how to market it for success, look to your industry colleagues for expert advice. However, you’ll need to be careful so you’re not revealing too much about your brand to the competition. With franchising, the owners within the system aren’t competing against your business, but instead are partners in your overall brand. By asking these owners for guidance, you can get firsthand experience on how to grow your business.
Continual training: The automotive industry changes fast – especially when dealing with aftermarket parts. Continuing your business education is needed to stay ahead of the pack – something franchise systems understand. A successful franchisor will work with owners to offer continual training that ensures every owner is up to speed with all the latest trends, products and installation techniques.
Getting the training you need to create a successful automotive business doesn’t have to be hard. By investing in a franchise system, you can earn the support and training to help your business grow. To find out how your automotive business can benefit, contact our franchise development team today for your franchise starter kit.