With the prevalence of online shopping for items, it can be difficult for franchise owners at times to get individuals to come to their standing retail locations. Finding ways to engage and interest your customers is a way that you can differentiate your TintWorld® national franchise from your competitors, both locally and online.
One great way to engage with your customers is to create an environment that is welcoming, helpful, pleasing and offers them a feeling of enjoyment when they come to your location. To help drive more engagement with your franchise location visitors, consider using these ideas on how to use the senses for your location.
Tips to engage the five senses in your retail franchise location:
Sense of Smell: If you offer anything with pleasing aromas, such as coffee, put out open bins for shoppers to smell. You can also consider using vanilla or other pleasing scents to engage the shopper’s sense of smell. Don’t overdo it, though, as overpowering smells can backfire.
Sense of Taste: Offer free beverages or a bowl of hard candy on the counter. Hold a wine and cheese tasting to celebrate a new product line or a special company anniversary to make customers feel welcome!
Sense of Sight: An open store layout with pleasing displays is a must, starting with the front door or window display. Bright, eye-catching digital monitor signs or products and services banners can add visual punch. Cleanliness is part of the visual appeal, too, so make your place of business spotless.
Sense of Touch: Supply product samples for customers to feel for themselves. Make things accessible for customers to touch (except for fragile things). Use your interactive showroom displays to feature your products. Remember that when goods aren’t accessible, even as a sample, there’s an invisible buying barrier that can be off-putting to customers.
Sense of Hearing: Soothing music to mask street sounds makes for an enthusiastic and relaxing environment. Eliminate negative sounds, too. Don’t allow employees to talk on mobile phones, gossip, or gab in groups in front of customers.
Finding ways to engage with the customers of your TintWorld® franchise location can extend beyond advertising and marketing your location. Connecting with your customers in a new and unique way by appealing to their senses can help create a positive experience for your franchise and help keep your customers engaged and returning again and again!