Tint World® can help you catch those cars, which are cash cows
Don’t curse all those cars on your commute. Look at them as cash cows, instead. They all need maintenance, accessories, and repair and styling services.
When people think of the American automobile industry, they tend to think of cars rolling off assembly lines or sitting in dealership lots. But what they don’t think about is the $270 billion aftermarket industry, and that includes the services provided by Tint World® franchisees across the country. The aftermarket employs 4 million people.
While there is a lot of talk about declining demand of cars because of ride-sharing – and even car-sharing – and the rebirth of center cities, there are still a lot on the road (think back to that commute this morning).
Many cars on the road are getting older, requiring more maintenance and cosmetic care. The aftermarket value of cars more than eight years old is $77 million. That’s a lot of money to be made.
Despite the glut of older cars, the national fleet continues to grow (260 million vehicles were registered in the U.S. in 2015, and that number continues to increase).
New cars are becoming increasingly sophisticated in terms of digital and electronic features, and Tint World franchisees can repair and replace those bells and whistles. Tinting services, audiovisual and safety features will also continue to be in demand in the aftermarket industry,
New cars are increasingly expensive, and consumers want to keep them in tip-top shape and appearance. This means high demand for glass replacement and repair; paint protection; and restorative services.
Social media and texting make it easier to entice customers in for specials, or recommended services such as oil changes.
The numbers don’t lie. Cars are an ingrained part of American life, and will remain so for the foreseeable future. Cars and entrepreneurship are ingrained in the American psyche, and good franchising practices and a willingness to learn and adapt mean the twain will meet for years to come.
Opportunities abound for continuing franchisee education.
There’s no rest for the wicked, and there’s definitely no rest for the successful.
Franchise owners need to perpetually build and maintain their momentum, and part of that comes through continuing education.
Here are five pointers for staying at the top of your game:
If you don’t have a bachelor’s degree, consider getting one via night school or online classes. The thought of the extra workload may make you choke, but educational credentials increase your value and representation. You can also check out noncredit courses available at area community colleges or universities. Again, it’s all about adding value to
Take advantage of any educational or training sessions made available by your franchisor. Tint World® franchisee life begins with an intensive three-week course at the Boca Raton, Florida headquarters, but don’t stop there – you’re literally just getting started. Attend every industry conference you can, and make sure you attend the annual Tint World® You might be amazed at what you can learn from your fellow franchisors, many of whom took the same risks and face the same challenges.
Beyond conferences, Tint World® offers franchisees ongoing support that includes online training; regional workshops; research and development support; online learning; certification; specialized training sessions and supplier support programs. We will never stop teaching if you never stop learning.
Embrace your competitors and learn what kind of continuing education their corporate offices offer. Then pursue the same training and courses.
Read up on your industry and best business practices, or maybe biographies of business people you admire. Keep a book in your car so you can knock out a few pages while eating lunch or another piece of infrequent downtime. You can also get books on CD or via streamed devices. Here’s a list of famous franchise titles that are considered must-reads in the industry.
One more thing: Good leaders will share their knowledge with their employees. Let your best and brightest attend some conferences or workshops with their bosses. Learning is contagious, and learning is important to your business and personal growth.