If your business specializes in cars – whether you sell aftermarket parts or tint windows – your competition is growing. The aftermarket auto world is getting ready to be very crowded, and as more national brand names pop up around the nation, your shop could be losing out on a healthy customer base expansion. Understanding the best ways to extend your automotive franchise reach can help grow your business to even greater heights.
Knowing the market reach of your automotive business is important. While a competitive analysis can help determine how you stack up, simply watching your sales plateau is a fairly obvious indication that a change is needed.
If your automotive business is slowing down, or if you’re struggling to reach the customers you want, here are some tips on how to expand your automotive franchise reach successfully:
- Go social: There are approximately 17 million U.S. car enthusiasts on Facebook, and if you’re not on social media, you’re not reaching these individuals. Creating a company page for your business isn’t enough either as you should be active, engaging and unique. Social media is a great way to reach outlier customers too by geotargeting ads based on location and interests.
- Try events: Car enthusiasts love to show off their prize rides and talk shop, so give them the opportunity to do so by hosting an area event for your customers. Cars & Coffee events are a great way to get new foot traffic through word-of-mouth and giveaways for parts and services can help you build a positive reputation around your brand.
- Market and advertise: If you’re not marketing and advertising your brand, you shouldn’t expect to break away from the competition. Billboards, flyers, direct mail, newsletters and social advertising can help grow brand awareness for your automotive business. It’s wise to consult the help of professional marketers to ensure you’re reaching the right audience, or to partner with a franchise brand to receive their corporate support.
Expanding your automotive franchise reach doesn’t have to be difficult, especially if you enlist the help and support of a nationally recognized brand. Even if you want to maintain your independence, partnering with a franchise system like Tint World® can help your business grow the way you want it to. To find out more, contact our franchise development team today for your franchise starter kit.