How to Grow a Retail Business with Franchising

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Retail trends can be picked up and forgotten on a weekly basis, making it difficult for business owners to stay afloat in this growing market – especially if your retail products are automotive-centric. Aspiring entrepreneurs can find it even more difficult to get the attention and backing from banks, investors, retail vendors, and customers themselves that are needed to be profitable. TintWorld is proud to offer information on how to better grow retail business franchising.TintWorld Franchise Growth

Franchising is a great way for retail business owners to maintain their individualism and earn the support needed to break away from the competition. Here are three reasons how franchising can help grow your retail business:

  1. Backend support: You’ll want to focus on the customer experience and create an expert persona for your staff if you want your retail business to succeed. If you spend the majority of your days working on operations, marketing collateral and vendor management, you’ll lose sight of what’s really important – your relationship with customers. Franchising offers you the backend support needed so you can focus on creating a real relationship with your clients.
  2. Vendor respect: As a retailer, the brand names stocked in your store can make or break your competitive edge, and if you can’t grab the attention of national vendors, you may not be able to get their products on your shelves. Partnering with a franchise will add a nationally recognized name to your business and give you exclusive access to vendors you wouldn’t be able to reach without the franchise name.
  3. Financial opportunities: Many investors and property owners will be hesitate to work with a newly established business, making it challenging for retailers to expand and relocate. However, if you partner with a national franchise, you get to keep your independence but earn the recognition of a national brand. This increases your chances of getting the financial support needed to grow and build.

Partnering with a franchise can do wonders for your retail business. Co-branded opportunities exist that will let you keep your brand identity, but leverage the recognition and buying power of a national brand. In the automotive retail industry, Tint World® works with new and veteran retailers to expand their businesses even more. To find out how your business can benefit, contact our franchise development team today for your franchise starter kit.

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Tint World® Franchise – Q1 2016 Recap

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At Tint World®, we kicked off 2016 with a bang! Now that it’s April, we’d like to take a moment to look back at what we accomplished in the last three months so we can paint a picture of where we will be in the next quarter.

  • New locations: In February, training was finalized for three all-new Tint World® locations in California, Idaho and Mississippi. Dan Burrup’s Boise, ID store was the first to open, with Donnie and Steve Saucier’s Gulfport, MS and Kenny McCardie’s Union City, CA stores following suit shortly after.
  • New awards: During Q1, we earned a variety of new, nationally-recognized rankings for our business development. Not only did we make Entrepreneur’s Franchise 500 list, ranking 371, we placed in the top 25 of all ranking automotive franchise businesses. Tint World® was also bestowed with a number of spots on Franchise Gator’s Top 2016 Lists, including No. 3 Top Emerging franchise, No. 14 Fastest Growing franchise, and No. 36 Top 100 franchise of 2016.
  • New plans: During the past few months, we’ve been working hard to launch an industry first e-commerce platform. This will allow Tint World® customers to purchase products online and have them shipped directly to their nearest Tint World® location for prompt installation. The platform launch will additionally benefit franchisees as well with a corresponding store intranet integration. It will also allow them to have their point of sale, accounting and marketing efforts integrated and connected into one single intranet system.

With such great success during the past quarter, there’s no telling where will be at the end of June. If you want to find out more and experience our franchise system firsthand, contact our franchise development team today for your franchise starter kit.

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What to Expect: Training For a New Tint World Store

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In the past, we’ve offered a number of helpful tips for franchise owners – both current and prospective – but it’s rare that we open a door inside our own system. Since 2007, Tint World has been franchising and today, our brand has expanded to nearly 70 stores with locations throughout the nation, in Canada and even Saudi Arabia. We accomplished this through our continual willingness to learn and adapt to market trends, as well as our open-door relationship with our franchise owners.

Because we value transparency, we’re offering an exclusive glimpse into the training involved with a Tint World franchise. Here’s what to expect before you open the doors to your very own Tint World Automotive Styling Center:

  • Initial training: Included in your franchise fee is the initial training program that orientates you to our business. We do this off-site from your location and encourage you and your operational partners to participate. Broken down into three phases, we’ll orientate you on Tint World’s business system, shop safety, store image, POS computer systems, telephone procedures, customer satisfaction, and our wide array of products and services. No automotive experience is needed as we’re fully capable of getting you ready to tackle detailing, tint installations, audio repairs, and everything in between.
  • Continual training: We understand that you may need a refresher, new knowledge, or even complete training for a new operations manager, which is why we provide continuing education. Our owners are also encouraged to reach out for any technical matters related to our products and services and we will provide on-site training at a store if deemed necessary.
  • Vendor training: As we expand and earn new vendors, our service line changes. This often requires new orientations, which we frequently cover annually in Las Vegas. This provides the opportunity for each of our owners to mingle, share tips and tricks, and hear from our vendors their best practices for using, selling and installing products.

These stores are not easy to establish, but the added value they bring to a community makes the investment worthwhile. Through constant training and support, our business model has adapted so that our corporate efforts help your local business. If you’re interested in our national franchise opportunities, contact our franchise development team today for your franchise starter kit.

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Social Media for Franchises – How to Set It Up

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For franchise owners, the moment after a soft opening can be hectic. Not only will you be taking your first real steps as a business owner, you’ll be working hard to get new customers and establishing your brand in your market. While you can rely on the marketing and advertising support provided by your franchisor, it’s important to take action on your own to get closer to breaking even with your investment.

As a long-standing, national franchise system, we’ve seen the power of social media for all types of franchisees – from new owners to industry veterans. However, some methods are time-tested but stale, while others are too radical for their own good. The key is finding the ideal middle ground so your social efforts result in positive ROI for your new franchise. Here’s how:

  • Research corporate efforts: The beauty of a successful franchise system is the support frequently available to your location. More often than not, you won’t have to worry about setting up social media accounts and some corporate efforts even trickle down to the franchisee level. However, it’s recommended that you don’t rely entirely on your franchisor for social media, so do your research and find out what’s offered and any way you can add an individualized flavor.
  • Personalize your presence: Taking corporate social media efforts one step further, you should be encouraged to customize your presence online so you can localize your pages. Customers want to identify with your brand, so take the time to add pictures, descriptions of you and your staff, and personalized posts that give off a human quality to your franchise location.
  • Post: Social media is meant to spark engagement, but you can’t expect a conversation if you don’t start one. Take advantage of your social profiles by posting customer testimonials, personalized photos, videos, completed jobs and whatever else gets your customers excited.
  • Promote: Social media can be a great way to gain new customers through promotions. You can appeal to established clientele by pushing specials that encourage shares to gain new business. It’s also wise to consider investing in ads through Facebook or LinkedIn that can target specific demographics to expand your customer base.

By taking these steps, your franchise should find a solid ROI with social media. It’s also encouraged to take advantage of any corporate efforts and use content developed at the franchisor level. At Tint World, we’re always trying to help our owners expand and grow their business – even on social media. If you’re interested in our national franchise opportunities, contact our franchise development team today for your franchise starter kit.

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How to choose the best location for your new franchise

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As a potential new business owner, one of your first priorities should be location. The location of your store can make or break your business, and finding the best spot to reach your target audience for your budget will only enhance your chances of initial and ongoing success.

The best way to discover where you should open up shop? Know your ideal customer.

It’s important to not only know the basic demographics of who your ideal customer is (age, income, etc.), but also what their interests and values are. In addition, you also need to know how and why they shop.

Here are three questions to ask that will help you understand your ideal customer better so you can determine the best spot for your new shop:

  1. What part of town does your ideal customer shop in? Just because your ideal customer lives in a certain part of town, doesn’t mean they only shop there. Finding out the top places your customers like to shop can help you expand your location selection.
  2. Does your ideal customer prefer to shop in-person or browse online and then pick up their product at your store? Lots of customers today are looking for online/offline integration, however some customers still want to come in and have a look around. If most of your customer are going to do their shopping online first, your location doesn’t have to be in a heavily trafficked (A.K.A. more expensive) area of town. If you predict more in-person customers, then your location becomes a more important investment.
  3. Does your ideal customer comparison shop? If so, you could benefit from posting up near an established competitor. Customers will already be traveling to the area, and you can benefit from proximity exposure and customer overflow. Keep in mind this only works if you can compete on price and/or offer added value that more than makes up for the cost difference.

Answering these questions can provide you with more information on who you’re ideal customer is, and as a result, a better understanding of where you should set up shop. At Tint World, we help all our new business owners in selecting the perfect site for their location. If you’re interested in opening a franchise, visit www.tintworldfranchise.com for more information.

 

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So you want to open a franchise? A quick FAQ on franchise ownership.

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Starting a franchise location can be an equally exciting and nerve racking experience. It is not uncommon to have questions before deciding whether or not you want to begin ownership. Here is a list of five questions that potential franchisees should ask themselves before deciding on their ownership.

  1. What kind of support will I receive when I first open this franchise store? This is probably the biggest questions any franchisee needs to ask. One of the biggest reasons for owning a franchise is that you get the support and backing from an established brand. It is important to understand how the franchise you are investing in well help in terms of marketing and branding. Finding a franchise that offers marketing tools such signage, social media advertising, search engine optimization, etc. is always necessary. In addition, it’s essential to make sure that the franchise you are interested in provides proper training when opening. A good pre-written manual can help an owner with his or her franchise when they first open it. Also, making sure that the franchise provides operational and technical training with the franchise’s sales and service is an absolute must.
  2.  How do I know what franchise to invest in for maximum return? Any potential owner of a franchise location should always be concerned with whether or not their franchise has the reputation of seeing a positive margin in their first year. Searching for a brand that attracts all customers in your franchise’s industry should be thoroughly researched. A potential owner should always consider the quality of service and products that a franchise provides in order to keep customers coming back. If one franchise might be cheaper than the other to invest in, then that does not give a good reason to choose taking ownership. The proper research will produce the highest return in the long-run.
  3. How much capital do I need to get started? It is important to always to stick to your budget before investing in a franchise. The worst thing an owner can do is go in over their hand and have to play catchup with financing. On average, an owner should invest 15% of their personal net worth before buying a franchise. So if an owner’s worth is $400,000, then $60,000 is what would be needed to safely finance your start
  4. How stable is the franchise? Owners want to know whether or not others are investing in the franchise. If a franchise is not expanding across the nation/globe then a potential owner will most likely turn down the decision. It is beneficial to find a sturdy industry that is expected to always receive attention from the public. As an owner, paying attention to whether or not your franchise is recession proof should be your number one concern before investing.
  5. What should I look for in a franchise’s FDD (Franchise Disclosure Document? Owners should know what they are getting into in terms of legality before becoming a part of the franchise. When going over the FDD, consider the restrictions that the franchise might have, and in addition other important aspects such as financing, trademarking and the business experience of the executives at the franchise. It is key to find a FDD that is fair and easy to read. A franchise should make it easy for potential owners to understand their company.

Tint World’s history of success is one reason why owners choose our business. We are a top 200 franchise company and we are the best in the business when it comes to automotive styling and customer service. At Tint World®, we want all potential owners to remove any doubt about how quality our service really is. In 2015, Tint World® opened up 10 new stores. The growth rate at Tint World® has been exceptional and our franchise is rapidly expanding across the nation and other parts of the world. Franchise ownership can be a fun and enjoyable opportunity. If you have any interest in starting a new Tint World® location or any other additional questions, contact us today.

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What to Expect As a Tint World® Franchise Owner

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As a potential new owner of a Tint World® franchise, it helps to have an idea of what to expect in terms of the outcome. Thankfully, as experienced professionals in the automotive styling industry, we can tell you exactly what to expect – from the first year of opening your Tint World® location all the way down to what to expect with your exit strategy.

Your first year as a franchise owner

One of the great benefits of joining the Tint World® franchise is the excellent training and marketing that we provide for your new location. Tint World® does an excellent job of providing signage, social media advertising, and additional publicity and branding methods that will bring customers to your new store. There’s no need to worry about having to do the marketing on your own, because Tint World® will cover that. When your store first opens doors, you can expect your location to be well-received.

A lot of the time franchise owners can have concern with how they will operate once they open. The great thing about Tint World® is that we provide hands-on training so that your employees know the products and services that the store provides. Also, we deliver guidelines for your store’s employees to follow. Having a pre-written handbook from us helps you as an owner layout to your employees the values that Tint World® expects. This helps remove the stress of micromanaging so you can focus on generating profits for your business.

As your franchise continues to grow

Being a Tint World® owner, you can expect growth down the road for your company. Just last year, we had our first store reach one-million dollars in sales – and we had multiple stores who were close to hitting that mark as well. We are a top 200+ franchise according to Franchise Times, and have won numerous awards. Our reputation as a leading automotive styling franchise will only continue to grow, and that means more recognition and buying power for your location as well.

We are very proud of current store owners with what they have done with sales and how they’ve kept the Tint World® name strong. To help them grow, we provide ongoing support, including our annual Tint World® national convention, which features seminars and sales and technical training.

Your exit strategy

At Tint World®, we understand that there comes a point in time where you will want to retire or move on to the next phase of your life. We want to be sure you do it right. It is essential to have a plan to make sure there are no complications when leaving. It is highly important for you to communicate with us. We will help you as much as possible to sell your store to a new owner because we want your successful franchise to continue its success. Having a process will allow for an easy transaction so that you can enjoy your success and fortune without any hassle.

There are great opportunities with being a Tint World® owner. If you’re considering joining our franchise, contact us today to learn more information about how to join our franchise.

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E-commerce Tips for Automotive Shop Owners

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The automotive e-commerce industry is booming, with a projected worth of $51.6 billion by 2018. Because there are so many online options for consumers to buy aftermarket and OEM auto parts and accessories, breaking into this growing trend and then sustaining profitability can be tough. For automotive business owners, e-commerce needs to be more than just a website.

If you’re wanting to take advantage of this growing online market, make sure to consider these tips on better automotive e-commerce:

  • Research your market: In order to make sure you’re selling what your market wants, you need to take the time to review and research your target demographic. Look for or conduct your own detailed analytics, surveys or reports on your market to better understand what you can sell for a profit.
  • Practice vendor management: Once you know what to sell, you’re going to have to get stock. This is where vendor management is key as you’ll need to attract big-name parts suppliers to ensure your inventory is filled at a reasonable rate. You should select your vendors through research, supplier identification, and price and contract comparison.
  • Incentivize often: Shoppers go online not only for convenience, but for exclusive deals as well. If you’re not discounting parts or incentivizing consumers with free shipping or package deals, you won’t be able to break out from the competition. Consider periodic promotions to entice shoppers to pick your e-commerce site over the rest.

Adding e-commerce to your automotive business can be a great way to supplement your brick-and-motor income and increase your customer base in the process. Doing so however requires careful consideration and by partnering with Tint World, you’ll be able to have a powerful e-commerce site for all your automotive parts and accessories all while keeping your brand name intact.

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How Do You Promote Your Automotive Shop?

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While repairing cars is undoubtedly your number one priority as an automotive repair shop owner, you can’t afford to ignore the power of promotion. Getting the word out about your experience, expertise, customer service and general business can keep your foot traffic flowing and your business growing.

How you promote your automotive shop is an important thing to consider because if your marketing efforts aren’t bringing in booked jobs, you’ll fail to get a healthy return. Additionally, if you spend too much time and effort on promotions, you’ll likely lose your focus on what really matters – the quality of your work.

In order to keep things effective, consider these proven methods of boosting the promotion of your automotive repair shop:

  • Focus your marketing: Marketing is important in the automotive industry as it helps build and maintain the reputation of your business. By focusing your marketing efforts on SEO, geo-targeted advertisements, and public relations efforts to earn third-party endorsements, your automotive repair shop will become known as an area leader.
  • Expand your exposure: If you want to get the word out about your automotive business, turn to social media to expand your exposure. Look for localized automotive groups and forums and post up about your specials and services. Regularly updating your social feed is important too, even if it does take time and effort. This is where partnerships come into play.
  • Expand your reach: If your automotive repair shop has a niche focus, you may be pigeonholing your opportunity for growth. Try expanding your reach by, for example, tinting windows while you detail or installing stereos while you change oil.

Promoting your automotive repair shop can help your business grow, but doing so effectively without breaking the bank takes consideration. By partnering with a national brand however, you can take in the benefits of their recognition and corporate support to expand your customer base and your business. Consider partnering with Tint World, we’ll help you maintain your business while adding value and promotion at the same time. If you’re ready to consider a conversion franchise for your automotive repair business, contact us today.

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Three Ways to Expand Your Automotive Shop

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As a shop owner, you’re always looking for ways to increase revenue and add value to your customers. The more you can do for your customers, the better chance you have of becoming a partner in their automotive needs. Partnerships are powerful because they elevate your business beyond necessity. A customer that chooses to partner with you for all of their automotive needs will not only give you steady business, they will also be a brand advocate for your business – one who will tell their friends and family about how you are their one-stop shop for all their automotive needs.

If you’re looking for ways to expand the services you offer to your customers, here are three inspection options that can help promote you from “just another auto shop” to “my auto shop” in the eyes of your customers.

1. Lease inspections – Leasing is an affordable option for those who want to drive a new vehicle every couple of years. Once it’s time to return their lease for their next car, however, your customers could be hit with “excessive wear and tear” charges. The average lease owner is charged more than $1,800 when returning their vehicle. Help your customers avoid unwanted lease charges and save money by offering free pre-return lease inspections on their vehicles.

 2. Insurance claims inspections – Providing insurance claim inspections is a great way to gain referrals. Insurance companies carefully vet partnering shops to ensure they provide the best quality of service and repairs. By participating in direct repair programs, your new and existing customers will know they’re getting the best possible experience for their claim inspection.

 3. CARCO inspections – Fight fraud and reduce loses by offering accurate, trusted pre-insurance CARCO inspections for vehicles. Close to two million vehicles require inspection each year in the territories CARCO covers, which include New York, New Jersey, Massachusetts, Rhode Island and Florida. As a CARCO inspection site, you receive a fee for performing photo inspections, which can usually be done in 15 minutes. If you have online access, inspections can also be performed using a secure web page. This provides a great deal of walk-in business with a minimal time investment.

If you’re an independent automotive shop looking to improve and expand your business, consider partnering with Tint World. We offer a variety of franchising options, including co-branding and store conversions that can help you boost your existing business and give you the added benefit of a national brand.

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Tint World® Profit Centers:

  • Window Tinting & Clear Bra
  • Vehicle Security Systems
  • Audio & Video Systems
  • Mobile Electronics
  • Detailing & Reconditioning
  • Custom Wheels & Tires
  • Vehicle Wraps & Graphics
  • Performance Parts & Accessories

Complete Turn-Key Investment From $108,000

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