There are a number of people who have decided to make a change in their careers by embracing being a franchisee. Whether it is looking for a new challenge or the culmination of a lifelong ambition, a number of people each year decide to take on the idea of automotive franchising. After deciding on which franchise you want to become involved with, understanding the how-to’s of becoming a TintWorld® franchise owner can help you achieve success with your business.
While knowing the market reach of your TintWorld® automotive business is important, being able to find success through the how-to’s of running an automotive franchise is critical for growing your business.
If you are thinking about owning a TintWorld® franchise, make sure that you know your own responses to these types of questions related to successful franchise ownership:
Love what you do: If you live, breathe and dream all things automotive, you are a great candidate. Many of the customers who bring their vehicles in for upgrades or enhancements to their vehicles are car people and they will love working with you almost as much as you love what you do!
Get involved: Car enthusiasts love to meet up with like-minded individuals like themselves and encouraging them to come by your location can help get your name involved with others. Host events like Cars & Coffee, host local events related to cars and trucks and promote your brand at every opportunity will help drive awareness of your franchise.
Lean on your franchisor: Businesses that franchise are able to do so because they have been successful at understanding what customers want. One of the biggest benefits of being a franchisee of a successful business is that you can leverage their reputation in the industry to help grow your own business. Lean on your franchisor to use their knowledge of what made them successful so that you can use those same methods to drive traffic to your business. You will be happy with being successful and your franchisor will be happy because you are helping them to promote their business as well!
Being able to love what you do is what many people who own franchises say is what brought them into the franchise world to begin with in the first place. Being able to partner with a franchise like Tint World® can help you combine your passion for vehicles with a business that understands gearheads like yourself to take advantage of automotive franchising. To find out more, contact our franchise development team today for your franchise starter kit.
As the United States economy continues to find areas of growth, Americans are holding onto their cars more than ever. A survey by Franchise Help found that while Americans are keeping their cars even for extended periods, the age of vehicles means that the average automobile repair for older cars is $367. For individuals looking for a growth market, the length of ownership for American automobiles means that automotive detailing franchise opportunities like TintWorld® offer an outstanding opportunity.
For automotive retailers or individuals looking to get started in this industry, franchising can be beneficial in a number of ways. Here are a few top automotive franchise training tips to owners can use to grow their market share:
Diversify: For the automotive detailing franchise industry, diversification is an important component of what you can offer. Having a number of different opportunities within your franchise to meet the needs of your consumers is important; specializing in one thing is great for some franchises, but for the automotive industry, being able to offer multiple services under one roof is an important key to success.
Present Yourself Well: Word of mouth isn’t just telling your customers to tell their friends about your business. Creating a definitive public relations strategy, along with a website, social media integration, videos and all other components of a complete marketing strategy is important in driving recognition of your business.
Customer Service: Making sure that your business franchise offers the gold standard in customer service is especially important in today’s franchise business world. Customers who feel slighted by a company will share their experiences on review sites, through their own social media feeds and even to the corporate level. Offering distinct, outstanding customer service experiences can help you to promote your automotive franchise business to drive new business into your locations.
Each day, there are new opportunities for individuals to find their own niche in the automotive detailing franchise world, but finding the right business to work with to help you grow is critically important. To find out how you can grow your franchise opportunities with TintWorld®, contact our franchise development team today for your franchise starter kit.
If your business specializes in cars – whether you sell aftermarket parts or tint windows – your competition is growing. The aftermarket auto world is getting ready to be very crowded, and as more national brand names pop up around the nation, your shop could be losing out on a healthy customer base expansion. Understanding the best ways to extend your automotive franchise reach can help grow your business to even greater heights.
Knowing the market reach of your automotive business is important. While a competitive analysis can help determine how you stack up, simply watching your sales plateau is a fairly obvious indication that a change is needed.
If your automotive business is slowing down, or if you’re struggling to reach the customers you want, here are some tips on how to expand your automotive franchise reach successfully:
Go social: There are approximately 17 million U.S. car enthusiasts on Facebook, and if you’re not on social media, you’re not reaching these individuals. Creating a company page for your business isn’t enough either as you should be active, engaging and unique. Social media is a great way to reach outlier customers too by geotargeting ads based on location and interests.
Try events: Car enthusiasts love to show off their prize rides and talk shop, so give them the opportunity to do so by hosting an area event for your customers. Cars & Coffee events are a great way to get new foot traffic through word-of-mouth and giveaways for parts and services can help you build a positive reputation around your brand.
Market and advertise: If you’re not marketing and advertising your brand, you shouldn’t expect to break away from the competition. Billboards, flyers, direct mail, newsletters and social advertising can help grow brand awareness for your automotive business. It’s wise to consult the help of professional marketers to ensure you’re reaching the right audience, or to partner with a franchise brand to receive their corporate support.
Expanding your automotive franchise reach doesn’t have to be difficult, especially if you enlist the help and support of a nationally recognized brand. Even if you want to maintain your independence, partnering with a franchise system like Tint World® can help your business grow the way you want it to. To find out more, contact our franchise development team today for your franchise starter kit.
In the U.S., the aftermarket automotive industry is booming. In the next couple of years, the industry is expected to grow by 3.6 percent to $284.3 billion by 2018. For many business professionals, breaking into this promising industry is top of mind, but with a large number of already established retailers and distributors, being successful is a whole different story. TintWorld is honored to provide these automotive industry franchise training tips to assist with your success.
For new automotive retailers or individuals looking to get started in this industry, franchising can be beneficial in a number of ways. Here are a few top automotive franchise training tips to owners break away from the competition:
Vendor training: When aftermarket manufacturers release new and exciting products, retailers won’t be able to benefit if they’re not trained on how the products function. Taking a cue from automotive franchise systems that offer vendor training to owners, it’s wise to get explicit details from every manufacturer that your business stocks. This will help you position yourself and your staff as area experts and a trusted source for quality parts and products.
Colleague training: If your business is slow or if you’re not sure how to market it for success, look to your industry colleagues for expert advice. However, you’ll need to be careful so you’re not revealing too much about your brand to the competition. With franchising, the owners within the system aren’t competing against your business, but instead are partners in your overall brand. By asking these owners for guidance, you can get firsthand experience on how to grow your business.
Continual training: The automotive industry changes fast – especially when dealing with aftermarket parts. Continuing your business education is needed to stay ahead of the pack – something franchise systems understand. A successful franchisor will work with owners to offer continual training that ensures every owner is up to speed with all the latest trends, products and installation techniques.
Getting the training you need to create a successful automotive business doesn’t have to be hard. By investing in a franchise system, you can earn the support and training to help your business grow. To find out how your automotive business can benefit, contact our franchise development team today for your franchise starter kit.
Retail trends can be picked up and forgotten on a weekly basis, making it difficult for business owners to stay afloat in this growing market – especially if your retail products are automotive-centric. Aspiring entrepreneurs can find it even more difficult to get the attention and backing from banks, investors, retail vendors, and customers themselves that are needed to be profitable. TintWorld is proud to offer information on how to better grow retail business franchising.
Franchising is a great way for retail business owners to maintain their individualism and earn the support needed to break away from the competition. Here are three reasons how franchising can help grow your retail business:
Backend support: You’ll want to focus on the customer experience and create an expert persona for your staff if you want your retail business to succeed. If you spend the majority of your days working on operations, marketing collateral and vendor management, you’ll lose sight of what’s really important – your relationship with customers. Franchising offers you the backend support needed so you can focus on creating a real relationship with your clients.
Vendor respect: As a retailer, the brand names stocked in your store can make or break your competitive edge, and if you can’t grab the attention of national vendors, you may not be able to get their products on your shelves. Partnering with a franchise will add a nationally recognized name to your business and give you exclusive access to vendors you wouldn’t be able to reach without the franchise name.
Financial opportunities: Many investors and property owners will be hesitate to work with a newly established business, making it challenging for retailers to expand and relocate. However, if you partner with a national franchise, you get to keep your independence but earn the recognition of a national brand. This increases your chances of getting the financial support needed to grow and build.
Partnering with a franchise can do wonders for your retail business. Co-branded opportunities exist that will let you keep your brand identity, but leverage the recognition and buying power of a national brand. In the automotive retail industry, Tint World® works with new and veteran retailers to expand their businesses even more. To find out how your business can benefit, contact our franchise development team today for your franchise starter kit.
At Tint World®, we kicked off 2016 with a bang! Now that it’s April, we’d like to take a moment to look back at what we accomplished in the last three months so we can paint a picture of where we will be in the next quarter.
New locations: In February, training was finalized for three all-new Tint World® locations in California, Idaho and Mississippi. Dan Burrup’s Boise, ID store was the first to open, with Donnie and Steve Saucier’s Gulfport, MS and Kenny McCardie’s Union City, CA stores following suit shortly after.
New awards: During Q1, we earned a variety of new, nationally-recognized rankings for our business development. Not only did we make Entrepreneur’s Franchise 500 list, ranking 371, we placed in the top 25 of all ranking automotive franchise businesses. Tint World® was also bestowed with a number of spots on Franchise Gator’s Top 2016 Lists, including No. 3 Top Emerging franchise, No. 14 Fastest Growing franchise, and No. 36 Top 100 franchise of 2016.
New plans: During the past few months, we’ve been working hard to launch an industry first e-commerce platform. This will allow Tint World® customers to purchase products online and have them shipped directly to their nearest Tint World® location for prompt installation. The platform launch will additionally benefit franchisees as well with a corresponding store intranet integration. It will also allow them to have their point of sale, accounting and marketing efforts integrated and connected into one single intranet system.
With such great success during the past quarter, there’s no telling where will be at the end of June. If you want to find out more and experience our franchise system firsthand, contact our franchise development team today for your franchise starter kit.
In the past, we’ve offered a number of helpful tips for franchise owners – both current and prospective – but it’s rare that we open a door inside our own system. Since 2007, Tint World has been franchising and today, our brand has expanded to nearly 70 stores with locations throughout the nation, in Canada and even Saudi Arabia. We accomplished this through our continual willingness to learn and adapt to market trends, as well as our open-door relationship with our franchise owners.
Because we value transparency, we’re offering an exclusive glimpse into the training involved with a Tint World franchise. Here’s what to expect before you open the doors to your very own Tint World Automotive Styling Center:
Initial training: Included in your franchise fee is the initial training program that orientates you to our business. We do this off-site from your location and encourage you and your operational partners to participate. Broken down into three phases, we’ll orientate you on Tint World’s business system, shop safety, store image, POS computer systems, telephone procedures, customer satisfaction, and our wide array of products and services. No automotive experience is needed as we’re fully capable of getting you ready to tackle detailing, tint installations, audio repairs, and everything in between.
Continual training: We understand that you may need a refresher, new knowledge, or even complete training for a new operations manager, which is why we provide continuing education. Our owners are also encouraged to reach out for any technical matters related to our products and services and we will provide on-site training at a store if deemed necessary.
Vendor training: As we expand and earn new vendors, our service line changes. This often requires new orientations, which we frequently cover annually in Las Vegas. This provides the opportunity for each of our owners to mingle, share tips and tricks, and hear from our vendors their best practices for using, selling and installing products.
These stores are not easy to establish, but the added value they bring to a community makes the investment worthwhile. Through constant training and support, our business model has adapted so that our corporate efforts help your local business. If you’re interested in our national franchise opportunities, contact our franchise development team today for your franchise starter kit.
For franchise owners, the moment after a soft opening can be hectic. Not only will you be taking your first real steps as a business owner, you’ll be working hard to get new customers and establishing your brand in your market. While you can rely on the marketing and advertising support provided by your franchisor, it’s important to take action on your own to get closer to breaking even with your investment.
As a long-standing, national franchise system, we’ve seen the power of social media for all types of franchisees – from new owners to industry veterans. However, some methods are time-tested but stale, while others are too radical for their own good. The key is finding the ideal middle ground so your social efforts result in positive ROI for your new franchise. Here’s how:
Research corporate efforts: The beauty of a successful franchise system is the support frequently available to your location. More often than not, you won’t have to worry about setting up social media accounts and some corporate efforts even trickle down to the franchisee level. However, it’s recommended that you don’t rely entirely on your franchisor for social media, so do your research and find out what’s offered and any way you can add an individualized flavor.
Personalize your presence: Taking corporate social media efforts one step further, you should be encouraged to customize your presence online so you can localize your pages. Customers want to identify with your brand, so take the time to add pictures, descriptions of you and your staff, and personalized posts that give off a human quality to your franchise location.
Post: Social media is meant to spark engagement, but you can’t expect a conversation if you don’t start one. Take advantage of your social profiles by posting customer testimonials, personalized photos, videos, completed jobs and whatever else gets your customers excited.
Promote: Social media can be a great way to gain new customers through promotions. You can appeal to established clientele by pushing specials that encourage shares to gain new business. It’s also wise to consider investing in ads through Facebook or LinkedIn that can target specific demographics to expand your customer base.
By taking these steps, your franchise should find a solid ROI with social media. It’s also encouraged to take advantage of any corporate efforts and use content developed at the franchisor level. At Tint World, we’re always trying to help our owners expand and grow their business – even on social media. If you’re interested in our national franchise opportunities, contact our franchise development team today for your franchise starter kit.
As a potential new business owner, one of your first priorities should be location. The location of your store can make or break your business, and finding the best spot to reach your target audience for your budget will only enhance your chances of initial and ongoing success.
The best way to discover where you should open up shop? Know your ideal customer.
It’s important to not only know the basic demographics of who your ideal customer is (age, income, etc.), but also what their interests and values are. In addition, you also need to know how and why they shop.
Here are three questions to ask that will help you understand your ideal customer better so you can determine the best spot for your new shop:
What part of town does your ideal customer shop in? Just because your ideal customer lives in a certain part of town, doesn’t mean they only shop there. Finding out the top places your customers like to shop can help you expand your location selection.
Does your ideal customer prefer to shop in-person or browse online and then pick up their product at your store? Lots of customers today are looking for online/offline integration, however some customers still want to come in and have a look around. If most of your customer are going to do their shopping online first, your location doesn’t have to be in a heavily trafficked (A.K.A. more expensive) area of town. If you predict more in-person customers, then your location becomes a more important investment.
Does your ideal customer comparison shop? If so, you could benefit from posting up near an established competitor. Customers will already be traveling to the area, and you can benefit from proximity exposure and customer overflow. Keep in mind this only works if you can compete on price and/or offer added value that more than makes up for the cost difference.
Answering these questions can provide you with more information on who you’re ideal customer is, and as a result, a better understanding of where you should set up shop. At Tint World, we help all our new business owners in selecting the perfect site for their location. If you’re interested in opening a franchise, visit www.tintworldfranchise.com for more information.
Starting a franchise location can be an equally exciting and nerve racking experience. It is not uncommon to have questions before deciding whether or not you want to begin ownership. Here is a list of five questions that potential franchisees should ask themselves before deciding on their ownership.
What kind of support will I receive when I first open this franchise store? This is probably the biggest questions any franchisee needs to ask. One of the biggest reasons for owning a franchise is that you get the support and backing from an established brand. It is important to understand how the franchise you are investing in well help in terms of marketing and branding. Finding a franchise that offers marketing tools such signage, social media advertising, search engine optimization, etc. is always necessary. In addition, it’s essential to make sure that the franchise you are interested in provides proper training when opening. A good pre-written manual can help an owner with his or her franchise when they first open it. Also, making sure that the franchise provides operational and technical training with the franchise’s sales and service is an absolute must.
How do I know what franchise to invest in for maximum return? Any potential owner of a franchise location should always be concerned with whether or not their franchise has the reputation of seeing a positive margin in their first year. Searching for a brand that attracts all customers in your franchise’s industry should be thoroughly researched. A potential owner should always consider the quality of service and products that a franchise provides in order to keep customers coming back. If one franchise might be cheaper than the other to invest in, then that does not give a good reason to choose taking ownership. The proper research will produce the highest return in the long-run.
How much capital do I need to get started? It is important to always to stick to your budget before investing in a franchise. The worst thing an owner can do is go in over their hand and have to play catchup with financing. On average, an owner should invest 15% of their personal net worth before buying a franchise. So if an owner’s worth is $400,000, then $60,000 is what would be needed to safely finance your start
How stable is the franchise? Owners want to know whether or not others are investing in the franchise. If a franchise is not expanding across the nation/globe then a potential owner will most likely turn down the decision. It is beneficial to find a sturdy industry that is expected to always receive attention from the public. As an owner, paying attention to whether or not your franchise is recession proof should be your number one concern before investing.
What should I look for in a franchise’s FDD (Franchise Disclosure Document? Owners should know what they are getting into in terms of legality before becoming a part of the franchise. When going over the FDD, consider the restrictions that the franchise might have, and in addition other important aspects such as financing, trademarking and the business experience of the executives at the franchise. It is key to find a FDD that is fair and easy to read. A franchise should make it easy for potential owners to understand their company.
Tint World’s history of success is one reason why owners choose our business. We are a top 200 franchise company and we are the best in the business when it comes to automotive styling and customer service. At Tint World®, we want all potential owners to remove any doubt about how quality our service really is. In 2015, Tint World® opened up 10 new stores. The growth rate at Tint World® has been exceptional and our franchise is rapidly expanding across the nation and other parts of the world. Franchise ownership can be a fun and enjoyable opportunity. If you have any interest in starting a new Tint World® location or any other additional questions, contact us today.