Five simple ways to improve your franchise Facebook presence

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There are simple ways to get your brand in front of more people

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The majority of adult American consumers use Facebook. Franchisees, including Tint World® owners, need to be there, too, representing their brand and getting likes, clicks and shares.

Here are five ways to improve your Facebook presence and potentially get your brand and business in front of millions of people:

  1. Use your page as an advertising billboard. Make sure you utilize the space afforded your brand on your page. Make sure you have a dynamic cover and profile photo that mentions your business name. Change it up regularly. Research and take advantage of special business features and make sure all of your contact information is kept updated.
  2. Post good content. Consider hiring a professional public-relations agency to provide relevant and plentiful content for your page. Original photos and videos are also popular on Facebook. Link wisely, and only follow appropriate pages. Update your Facebook presence as often as possible.
  3. Give shout-outs. Tag good customers or products in posts; people like to be recognized, and individual brands and products you may carry can also be tagged in Facebook now.
  4. Keep the conversation going. Make sure you engage your social-media audience. Post questions that prompt answers and can spark fun engagement. Don’t engage or further debate on controversial topics. Keep your content and posts neutral, and avoid plugging or linking inappropriate material.
  5. Choose your audience. There are multiple groups and communities devoted to a range of topics. Join or engage with groups that might especially appreciate or be interested in your product or business. You can also build your own Facebook audience by following customer and employee Facebook pages.

If your business doesn’t have an active Facebook page, you are already far beyond the 8-ball. Get your page up to snuff and current. It’ll help you generate business and you may find you “like” it.

For more information on Tint World franchising opportunities, download our franchise kit.

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Tips from Tint World for beating holiday stress

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The season can tilt you toward profit, or send you over the edge

The holiday season is the most wonderful time of the year.

For small business owners such as Tint World franchisees, it can also be the most stressful time of the year.

But you are not alone, and there are many proven steps to reduce the tension and stress that can redline during the busy holiday season.

  • Keep a running list of reasonable tasks to consult and complete. This will prevent you from spinning gravel and mistaking motion for progress. It can also give you satisfaction when you cross off an accomplishment.
  • Bring order. Having a tidy and organized home, store and office can bring you peace of mind and a sense of control. Disorderly environments foster more chaos. It’s also helpful to not have relatively mundane housekeeping chores on your to-do list.
  • Be nice. It’s always tempting to lash out when you are under stress or your temper is short. It’s important to tame your temper and avoid an outward exhibition of stress. Difficult employees and customers can sense your anxiety, and that makes you an even more tempting target for the negative people in your life. Small acts or words of kindness can make you feel better. Altruism is a positive evolutionary trait ingrained in our psyches.
  • Be present. Tend to the pressing matters at hand rather than obsessing or worrying about future tasks. One way to put yourself in the moment is to practice deep breathing exercises a few times a day.
  • Get some rest. Sleep deprivation only exacerbates stress. Burning the midnight oil can help in the short-term, but sleep debt builds quickly, with shocking interest rates.
  • Avoid multitasking. More experts agree that multitasking is actually impossible. It spreads your brainpower and focus too thin. See No. 1 above. Make a list and focus on one task at a time.

Remember that the holiday season is as much about family and friends as it is about making money. It’s an important time of year to tilt those balance sheets in the right direction, but don’t let the pursuit of profit stress you and your family to the gills.

For more information on Tint World franchise opportunities, download our franchise kit today or call 888-629-8777.

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American franchises grew by rail and car

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Tint World® continues U.S. franchise traditions

One name is synonymous with American franchising: Ray Kroc. In 1954, he acquired the rights to franchise McDonald’s outside of its original California territories, and the burger behemoth began its growth spurt to the publicly traded, global brand it is today.

Tint World® followed a similar, though more muted, path: Its first location opened in Florida in 1982, and 35 years later it has more than 60 window-tinting and auto accessories stores throughout the U.S. and continues its expansion to Canada.

But there’s another familiar name that is integral to American franchising history: Benjamin Franklin. Yes, that Benjamin Franklin.

Franklin was a founder of our country as well as a franchise pioneer. He first set up an exclusive relationship with a Charleston, S.C. printer who was contractually obligated to print only materials provided by Franklin. He reached similar arrangements with printers throughout the colonies, from Lancaster, Pennsylvania to Antigua. This gave him outsized control of information and materials disseminated throughout the colonies and eventually the young United States, but it set a standard of sorts for such business operations to come.

Other franchises during the early years of the country and its settlement included government exclusivity agreements reached with the operators of stores and supply depots at federal forts and trading outposts.

Indeed, the principle of “manifest destiny” and westward expansion further fueled the expansion of franchises.

The country’s first semblance of a restaurant franchise was started by an Englishman named Frederick Harvey. He reached an agreement with the Atchison, Topeka and Santa Fe Railroad that allowed him to operate his Harvey House restaurants at depots every 100 miles along the 12,000-mile railroad. It technically was a chain, not a franchise, but his operating principles — standardization and quality control — became hallmarks of the modern franchise system.

Following the rise of the railroad, another technological innovation began to make its mark and shape the U.S. in its modern form: the automobile. As highways increasingly crisscrossed the country, complementary franchises followed. A&W drive-in restaurants first offered franchises in 1924; and Howard Johnson’s and White Castle soon followed.

It’s apparent that the history of American franchising is linked to the country’s technological and transportation advances, such as the rise of the railroad and conquest of the country by cars.

What franchise innovations are next? Time will tell.

Visit our website for more information on Tint World® franchising opportunities, or call (888) 629-8777.

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Five common obstacles to successful franchising

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Will you accept the challenges?

So you want to be a franchisee?

Do you think you have what it takes?

You better be on your game, because there’s a lot more to operating a franchise than hanging out a shingle and watching customers pour in like liquid gold. If only it were that easy.

But a successful franchise can indeed be built to great heights– if you have the will and work ethic. The most successful Tint World® franchisees already know a few of these facts, but here are five challenges unique to franchising. Master these and you’ll indeed be at the top of your game.

  1. Sustaining commitment. Franchising works because the best franchises come with a tried-and-trusted model. It is important you remain committed to the franchise model. There is little room for independence in most franchise agreements, and there’s a reason for that.
  2. Managing personnel. As a franchise owner, the buck stops with you. That means you have to manage from top to bottom. You are responsible for ultimately overseeing all members of your team, from laborer to manager. If you aren’t a people person or natural leader, a franchisee future may not work for you.
  3. Brand focus. You must be committed to building your brand, selling your brand, and being your brand. Keeping a tight geographic and demographic focus will make promotion and marketing easier.
  4. Building relationships. As noted above, there is not a lot of wiggle room for free spirits in the franchise world. You need to maintain and cultivate positive relationships with both your franchisor and your customers. Your franchisor wants you to succeed.
  5. Leadership skills are important, but first you must have a staff to lead. Unemployment across the U.S. is approaching historical lows, and that puts a crunch on employers, especially those in the service industry. One solution: Never stop recruiting. Make your expectations clear, but promote a culture and reputation that will make your franchise attractive to potential employees.

So do you think you have what it takes? Get your game face on and download the Tint World franchise package today.

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Seven homework lessons for prospective franchisees

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Do your own due diligence before inking a franchise deal

It’s kind of a big deal to enter into a franchise agreement. There are hours of interviews, franchise disclosure documents, reams of financial statements, and days of discovery.

And that’s largely for the benefit of the company determining whether it wants to sign you on as a franchisee.

But it’s advisable to turn the tables somewhat, and see whether you want to work with them.

Here are seven things to do before you enter into a franchise agreement, be it with Tint World® or any other national franchising operation:

  1. Contact other franchisees within the company and ask about franchise support, especially getting the store up and running.
  2. Inquire about the franchise’s marketing and advertising plans, and ask other franchisees how effective they are, especially if you are required to stick to a company marketing template.
  3. Make sure you know what any upfront fees are covering, including legal and CPA services.
  4. Ask the franchise you are considering courting whether they have testimonials and client success stories they are willing to share. They should, and if they don’t, that could indicate dissatisfaction among franchisees.
  5. Examine the all-around track record of your company. A lot of information should be available in the franchise disclosure documents companies are legally required to release. Look for litigation; what states they are allowed to operate in; and the overall franchise approval and closure rates.
  6. Talk to customers or clients of the franchise you are considering. How would they rate the company? Were they pleased with the services received?
  7. Stalk your company’s online presence and reviews to gauge client satisfaction. Reviews on Google, Yelp, Facebook and the Better Business Bureau website should give you a feel for whether customers are happy with the franchise.

The franchise world is not for everyone. It involves a substantial investment and extreme vetting on both sides of the negotiating table. So make sure exactly what you’re signing up for when you ink that franchise agreement. It’s kind of a big deal.

For information on franchising opportunities within Tint World, a national leading provider of window-tinting, vehicle accessories and electronics, download our franchise kit today.

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Tint World offers franchisees a high and wide level of support

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From marketing to real estate, we’re here to help your franchise succeed

When we began offering franchises in 2007, the Tint World® franchise team realized that many of our franchisees would be new to franchising and owning their own business. That’s why we invested so much time developing and perfecting the Tint World® franchise business system with superior operational support staff and all the tools to be successful.

Tint World® is a full-service turn-key franchise system. Experts in real estate, construction, training, purchasing, distribution, marketing, and operations work out of our franchise headquarters in Boca Raton, Florida.

Franchise startup and ongoing support:

  • Real Estate Each new shop location is carefully determined in cooperation with the franchisee and the Tint World® team. We assist each franchisee with selecting and securing a site, negotiating a lease, and building out the center. Our franchise and real-estate development team will be available to support and guide you every step of the way.
  • Construction The Tint World® team guides the construction process for every franchisee. Our network of approved vendors, architects, and general contractors helps streamline the development process.
  • Training Our three-week New Owner Training Program covers all the skills needed to become a successful business owner. The first two weeks are spent in a classroom, where we train our franchisees on the business operations, marketing, recruiting, and financial management of the business. Then one week of training is spent at one of our shops to learn about inventory, scheduling, team development, and how to operate the business.
  • Purchasing & Distribution Tint World® franchisees benefit from our national purchasing power and our partnership with the industry’s leading distribution network, which provides nationwide distribution of delivery consistency and quality products.
  • Operations Tint World® franchise operations managers are business consultants (FBC) who assist franchisees in grand openings, staff training, and ensuring the store is fully prepared and ready for their first customer. Tint World® FBC call and visit centers on a regular basis to conduct operations support, evaluations, answer any questions and give support to managers and/or crew members.
  • Marketing Our marketing team supports every franchisee with effective and innovative marketing initiatives at the local and national levels. This assistance is provided to help you with your grand opening plans and social media presence, along with the implementation of new product launches. Our public-relations team keeps Tint World® in front of local and national media.
  • Financing Tint World® does not offer financing; however, we have relationships with a network of lenders. These lenders work with you in securing the necessary loan you’ll need to open your Tint World® center. We are also on the SBA Franchise Registry, which provides a more streamlined application process for you.

For more information on Tint World® franchise opportunities, download our franchise kit.

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Four basic steps to successfully train and coach franchise employees

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Avoid rote, articulate goals and apply new skills quickly

Franchisees and their staff perform best in a coach-‘em-up culture, but training techniques and their effectiveness vary from company to company. Tint World®, for instance, works closely with its new franchisees to ensure they can execute the company mission at the local franchise level.

There are some basic concepts that can improve training results across the board. Here is a quick look at ways to get the best bang for your coaching buck:

  1. GET TAGGED: Staff members should know your mission statement and tagline forwards and backwards. One simple training technique: Ask your franchisees and their staff to recite your mission statement to ensure they understand what your company represents and what it offers customers. If any of them struggle, that’s an obvious training point you can expound upon.
  2. AVOID LECTURES: Nobody, especially busy employees already hurting for time, wants to hear a manager drone on about best practices and why they are important. Most people are much more receptive to hands-on training, so turn kitchens into laboratories and workspaces into classrooms. Have your employees stand in for customers so workers can polish their pitch and customer-service skills. Are there new items on the menu? Coach up while they cook them up. Is there a new inventory system? Have your employees actually execute the process.
  3. ACT: If your training consists solely of reading material and reviews of processes, it’s going to lose its luster quickly if not put into place immediately. As stated above, hands-on learning is the best approach, but make sure the new skills are put into place quickly lest they fade from memory – and they will if you don’t make the training immediately applicable to your business goals.
  4. REINFORCE: Make sure a process is in place to review both the efficacy of the training and ensure staffers, managers and owners (they should participate in the training so they know what is expected of staff) are carrying through on their training and implementing the newly articulated protocols and processes.

Every individual learns differently, and training should be tailored accordingly, but if you follow these four steps you already have a solid foundation for training and should soon be reaping the benefits of a well-coached staff.

At Tint World®, we offer a variety of opportunities and training for entrepreneurs interested in taking control of their life and owning their own business. Whether you’re interested in automotive styling or just want to invest in a niche market where profit can be made, we have the system for you.

Download our franchise kit today to learn how you can get your piece of a $39 billion annual market.

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Do you have true grit for Tint World®?

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Ten traits every potential franchisee should possess

 

Running a franchise like Tint World®, a leader in window tinting, aftermarket accessories and vehicle maintenance takes an investment of money, but also hard work and grit. While all that effort can pay off, it requires dedication and distinct personality and business types.

Think you have what it takes? Here are 10 traits and abilities a successful franchisee must possess:

  1. Reliability. A franchise is entrusting you with developing, promoting and representing a brand that has taken years of effort to cultivate.
  2. Financial literacy. It takes time to build revenue – and profits – and you need to have the business and financial acumen to track cash flow and manage expenses.
  3. Leadership ability. As a franchisee you will be responsible for assembling and leading a team to meet your franchise goals. You need to be both personable, responsive and tough.
  4. Be results-driven. Don’t mistake motion for progress. You’ll need to keep your eyes on the prize as you put in long hours alongside your team.
  5. Optimism. Don’t view obstacles as obstructions. View them as challenges. Negativity will wash off on your team.
  6. Resiliency. There are good days and bad days, especially as you build your business. You need to bounce back from a bad day or bad experiences, and be prepared to do it often.
  7. Composure. To paraphrase the old saying, you need to keep your wits about you when others are losing their’s. The life of a franchisee is inherently stressful. Be cool.
  8. Personability. You must be a “people person.” You must interact with multiple people on any given day, be they employees or customers.
  9. Creativity. You need to exhibit an ability to think outside the box and consider and tolerate alternative paths to success.
  10. Caution. While opening and operating any business has its share of gambles, you need to proceed with caution lest liability or poor money management catch up with you.

So, do you still think you have what it takes? Visit our franchise website for more information on becoming a Tint World® franchisee, or call 888-944-8468.

 

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Riding with the co-brand at Tint World®

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You don’t have to abandon your existing business to franchise

Co-branding opened up new worlds of opportunity for Kenny McCardie.

He ran and built a car-audio business, AutoSound, for more than a decade, then added tinting services to his menu. His Union City, California business became a Tint World® franchise in April 2016. Now he says his business is booming like bass from a hoopty.

McCardie took a few moments from his busy schedule to chat about his business model, and how integrating his existing business with the Tint World® was a recipe for success.

Question: Why did you become a Tint World® franchisee?

Answer: We really wanted to expand on window tint/paint protection. It’s a big market, and we felt like we were missing a big opportunity. Tint World® was not just a machine that worked well, there was a heart and background and infrastructure to it.

Q: What sold you on the concept?

A: Meeting everyone on their team and seeing how their infrastructure worked. It’s a living, breathing organism, not just a cold-hearted machine. There were people who cared about the industry, and cared about the individuals within. They cared about my team, they wanted to make sure my team was successful, and that I was successful. It was not just about numbers, but about making sure it was the right fit. That’s what gave us the good feeling about this partnership and we wanted to move forward.

Q: Can you tell us more about the co-branding opportunity?

A: The great thing about Tint World® is they didn’t try to vape away our identity; they actually appreciated our identity and worked with us to find that balance. We built a business for 13 years, it was very important when we started negotiations that we didn’t lose that. So they worked with us to find what would be in both of our best interests, so customers could still find us and be aware of our Tint World® identity as well. It was a process within itself, everything from business cards to the new name. So that’s been great, from shirts to point of purchase, they did a great job – there were bumps, and they became learning experiences without major issues. They were very helpful in working with us, on their side, too. New vendors, signs, floor mats, and getting us shirts and supplies.

Q: Has the co-branded franchise yielded the dividends you expected?

A: We’re still growing, but absolutely, it has increased our dividends. It’s been a great opportunity and financial blessing. We’re seeing a great increase in business already, just in the first year.

Q: What do you attribute that to?

A: No. 1, the business formula, and being able to have the correct tools and infrastructure in place. About 50 percent we adapted, the other 50 percent we were already doing. We adapted that, brought in the tooling and displays, changed the layout and look and feel of the store. We incorporated the tooling, from using the right work order to the plotter. Before, we were cutting everything by hand. We were doing a mom-and-pop type business. And we were able to bring in the plotter, and have it on the computer; you put everything in and press the button, and the plotter will cut the film out and you could tell the customer there’s no longer a blade close to your vehicle. Those things actually helped our business considerably. The productivity went up using their marketing and guides and tools correctly.

Q: So you’re still very much invested in the car audio portion of your business?

A: It has been kind of hard to divest in it. As much as we try to move away from it, people keep coming in the door. That being said, Tint World® is also bringing in some 12-volt as well; more customers coming to us for lighting upgrades; more customers coming to us for more Bluetooth integration; more radio replacement, speaker replacement.

Q: Would you recommend the franchise path to others?

A: Tint World® has been able to strengthen partnerships as well as bring business to my door that I could never do before. It has helped me with my day-to-day operations, infrastructure, recruiting, hiring, managing, being fiscally aware, renegotiating leases with my landlord, my vendors, driving business through marketing. My phones are ringing more than they ever have before. My team is even happier, being able to bounce stuff off other stores, the ability to look at 50-plus other stores to see what the best practices are, what the pitfalls are. You have to adapt and adjust with the times. That’s what Tint World® has done, continuing to look at the forefront, and supporting it with marketing. If you can look at something and say, ‘hey I’m willing to adjust accordingly,’ you’ll be successful.

Contact us today for information on the franchise options available through Tint World®.

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Stars and bars: How online reviews can benefit franchises

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No one likes to be called out in public, especially a business owner or manager

But whether online reviews are fair or not, they can help franchise owners further build their brand and provide valuable customer feedback. Just don’t take them personally – you can’t please 100 percent of your customers 100 percent of the time. But you should try.

Online reviews – termed by some as “online word-of-mouth” – are a valuable modern marketing tool in your digital toolbox.

Some research indicates that 90 percent of customers read online reviews before committing to a product or service. Most of them are as receptive to online reviews as they are to personal recommendations. But here’s the rub: Nearly 75 percent of potential customers will purchase your product or services only if there’s at least one positive review associated with your franchise. Nearly 85 percent will be turned off from a business with negative online reviews. And negative reviews can be costly: one poor review on Yelp can cut your customer base by 30 people. An increase in overall positive ratings, however, can generate nearly 10 percent in additional business.

But there’s a lot of good with the potential bad of a negative review, which should be addressed online in a respectful and honest manner. Here are four ways online reviews can help your business:

  1. Free advertising. Potential customers will see your brand and business offerings and locations.
  2. Improved SEO. One of multiple algorithms used by Google to determine page ranking is the number of times your company was reviewed or referenced.
  3. Recommendations: Nearly three-quarters of potential customers will trust online recommendations and positive reviews.
  4. Feedback: Online reviews can offer insight into your business practices and indicate areas that need improvement.
  5. Connections: When you respond to reviews, you establish a more intimate relationship with your customers. You can better build loyalty among your customer base if they see your business as a collection of individuals rather than a faceless monolith

For No. 5 to succeed, however, you need to carefully phrase and take a cautious approach to your response. Respond quickly and be cordial, regardless whether the review was negative or unfair. Don’t just delete reviews; the complainant might notice and take even greater offense and post even more negative reviews. You can correct inaccuracies in a review, but watch your tone. Remember — you are in a public domain. The most important aspect of responding to a negative review is to make the customer feel like their concerns are acknowledged, so make sure you offer their money back or a way to make things right.

Online reviews may seem like a minefield into which you don’t want to stray, but keep in mind the many positive attributes of the digital review system. Maybe you can turn that negativity into a star, instead.

At Tint World® we stay up to date on the latest trends in online reviews and work with our franchisees daily to ensure they are gaining the best reputation possible in their markets.

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Tint World® Profit Centers:

  • Auto Care & Styling Services
  • Window Tinting
  • Protective Films
  • Vehicle Security Systems
  • Audio & Video Systems
  • Mobile Electronics
  • Detailing & Reconditioning
  • Custom Wheels & Tires
  • Vehicle Wraps & Graphics
  • Performance Parts & Accessories
  • Marine Styling Services
  • Home & Business Services

Complete Turn-Key Investment From $118,000 to $198,000

Minimum Liquid Capital $60,000

Download Franchise Kit