Aftermarket auto industry franchises poised for healthy and long future

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Tint World® can help you catch those cars, which are cash cows

Don’t curse all those cars on your commute. Look at them as cash cows, instead. They all need maintenance, accessories, and repair and styling services.

When people think of the American automobile industry, they tend to think of cars rolling off assembly lines or sitting in dealership lots. But what they don’t think about is the $270 billion aftermarket industry, and that includes the services provided by Tint World® franchisees across the country. The aftermarket employs 4 million people.

While there is a lot of talk about declining demand of cars because of ride-sharing – and even car-sharing – and the rebirth of center cities, there are still a lot on the road (think back to that commute this morning).

Here are four reasons to be bullish on the future on the automotive aftermarket industry:

  • Many cars on the road are getting older, requiring more maintenance and cosmetic care. The aftermarket value of cars more than eight years old is $77 million. That’s a lot of money to be made.
  • Despite the glut of older cars, the national fleet continues to grow (260 million vehicles were registered in the U.S. in 2015, and that number continues to increase).
  • New cars are becoming increasingly sophisticated in terms of digital and electronic features, and Tint World franchisees can repair and replace those bells and whistles. Tinting services, audiovisual and safety features will also continue to be in demand in the aftermarket industry,
  • New cars are increasingly expensive, and consumers want to keep them in tip-top shape and appearance. This means high demand for glass replacement and repair; paint protection; and restorative services.
  • Social media and texting make it easier to entice customers in for specials, or recommended services such as oil changes.

The numbers don’t lie. Cars are an ingrained part of American life, and will remain so for the foreseeable future. Cars and entrepreneurship are ingrained in the American psyche, and good franchising practices and a willingness to learn and adapt mean the twain will meet for years to come.

Interested in a Tint World® franchise opportunity to meet the market and demand? Download our franchise kit today.

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Here’s how franchisees can navigate the post-holiday doldrums

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Keep your brand active, and your spirits up

It’s not uncommon for franchise and retail businesses of all types to slow down soon after the retail rush of the holiday season subsides.

January, February and March are traditionally slow months for sales and customer traffic, but there are ways to boost business before the brighter days of spring and summer.

  • Lengthen the holidays. Maintain the holiday momentum as long as you can. Customers may return gifts soon after Christmas. Sell them new products with targeted markdowns.
  • Step up your social media game. Get creative. Consider hiring a professional public relations firm to handle your social media platforms. Lure customers to your shop with one-day specials or other promotions you can trumpet on social media.
  • Keep advertising. Don’t let your brand fade during the winter. Start advertising now to ensure good spring sales and build toward a profitable year.
  • Plan ahead. You know when your business is up, and when it’s down. Prepare for the short-term financial downturn ahead of time with a rainy-day fund and possible staffing shifts.
  • Tout new products. If one of your vendors rolls out a new product, especially early in the year, promote it to get customers to your store.
  • Get involved. The slower winter season is a good time to step up networking with local chambers of commerce and other business or trade organizations. Attend conferences to promote your brand.
  • Get personal. Call some of your best customers of the past year and thank them for their support and invite them in for a cup of coffee. Based upon their prior purchases, gently pitch some new products they may be interested in. Some of our Tint World stores have had great success hosting or being involved in their local cars and coffee outfit.

The most important advice: Stay positive. Slowdowns are part of business, and should be part of your planning process. Remember: This too shall pass. Click here for more information about Tint World® franchises or download our franchise kit today.

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Five simple ways to improve your franchise Facebook presence

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There are simple ways to get your brand in front of more people

franchise-facebook-tips-TInt-World

The majority of adult American consumers use Facebook. Franchisees, including Tint World® owners, need to be there, too, representing their brand and getting likes, clicks and shares.

Here are five ways to improve your Facebook presence and potentially get your brand and business in front of millions of people:

  1. Use your page as an advertising billboard. Make sure you utilize the space afforded your brand on your page. Make sure you have a dynamic cover and profile photo that mentions your business name. Change it up regularly. Research and take advantage of special business features and make sure all of your contact information is kept updated.
  2. Post good content. Consider hiring a professional public-relations agency to provide relevant and plentiful content for your page. Original photos and videos are also popular on Facebook. Link wisely, and only follow appropriate pages. Update your Facebook presence as often as possible.
  3. Give shout-outs. Tag good customers or products in posts; people like to be recognized, and individual brands and products you may carry can also be tagged in Facebook now.
  4. Keep the conversation going. Make sure you engage your social-media audience. Post questions that prompt answers and can spark fun engagement. Don’t engage or further debate on controversial topics. Keep your content and posts neutral, and avoid plugging or linking inappropriate material.
  5. Choose your audience. There are multiple groups and communities devoted to a range of topics. Join or engage with groups that might especially appreciate or be interested in your product or business. You can also build your own Facebook audience by following customer and employee Facebook pages.

If your business doesn’t have an active Facebook page, you are already far beyond the 8-ball. Get your page up to snuff and current. It’ll help you generate business and you may find you “like” it.

For more information on Tint World franchising opportunities, download our franchise kit.

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Tips from Tint World for beating holiday stress

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The season can tilt you toward profit, or send you over the edge

The holiday season is the most wonderful time of the year.

For small business owners such as Tint World franchisees, it can also be the most stressful time of the year.

But you are not alone, and there are many proven steps to reduce the tension and stress that can redline during the busy holiday season.

  • Keep a running list of reasonable tasks to consult and complete. This will prevent you from spinning gravel and mistaking motion for progress. It can also give you satisfaction when you cross off an accomplishment.
  • Bring order. Having a tidy and organized home, store and office can bring you peace of mind and a sense of control. Disorderly environments foster more chaos. It’s also helpful to not have relatively mundane housekeeping chores on your to-do list.
  • Be nice. It’s always tempting to lash out when you are under stress or your temper is short. It’s important to tame your temper and avoid an outward exhibition of stress. Difficult employees and customers can sense your anxiety, and that makes you an even more tempting target for the negative people in your life. Small acts or words of kindness can make you feel better. Altruism is a positive evolutionary trait ingrained in our psyches.
  • Be present. Tend to the pressing matters at hand rather than obsessing or worrying about future tasks. One way to put yourself in the moment is to practice deep breathing exercises a few times a day.
  • Get some rest. Sleep deprivation only exacerbates stress. Burning the midnight oil can help in the short-term, but sleep debt builds quickly, with shocking interest rates.
  • Avoid multitasking. More experts agree that multitasking is actually impossible. It spreads your brainpower and focus too thin. See No. 1 above. Make a list and focus on one task at a time.

Remember that the holiday season is as much about family and friends as it is about making money. It’s an important time of year to tilt those balance sheets in the right direction, but don’t let the pursuit of profit stress you and your family to the gills.

For more information on Tint World franchise opportunities, download our franchise kit today or call 888-629-8777.

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Five common obstacles to successful franchising

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Will you accept the challenges?

So you want to be a franchisee?

Do you think you have what it takes?

You better be on your game, because there’s a lot more to operating a franchise than hanging out a shingle and watching customers pour in like liquid gold. If only it were that easy.

But a successful franchise can indeed be built to great heights– if you have the will and work ethic. The most successful Tint World® franchisees already know a few of these facts, but here are five challenges unique to franchising. Master these and you’ll indeed be at the top of your game.

  1. Sustaining commitment. Franchising works because the best franchises come with a tried-and-trusted model. It is important you remain committed to the franchise model. There is little room for independence in most franchise agreements, and there’s a reason for that.
  2. Managing personnel. As a franchise owner, the buck stops with you. That means you have to manage from top to bottom. You are responsible for ultimately overseeing all members of your team, from laborer to manager. If you aren’t a people person or natural leader, a franchisee future may not work for you.
  3. Brand focus. You must be committed to building your brand, selling your brand, and being your brand. Keeping a tight geographic and demographic focus will make promotion and marketing easier.
  4. Building relationships. As noted above, there is not a lot of wiggle room for free spirits in the franchise world. You need to maintain and cultivate positive relationships with both your franchisor and your customers. Your franchisor wants you to succeed.
  5. Leadership skills are important, but first you must have a staff to lead. Unemployment across the U.S. is approaching historical lows, and that puts a crunch on employers, especially those in the service industry. One solution: Never stop recruiting. Make your expectations clear, but promote a culture and reputation that will make your franchise attractive to potential employees.

So do you think you have what it takes? Get your game face on and download the Tint World franchise package today.

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Tint World offers franchisees a high and wide level of support

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From marketing to real estate, we’re here to help your franchise succeed

When we began offering franchises in 2007, the Tint World® franchise team realized that many of our franchisees would be new to franchising and owning their own business. That’s why we invested so much time developing and perfecting the Tint World® franchise business system with superior operational support staff and all the tools to be successful.

Tint World® is a full-service turn-key franchise system. Experts in real estate, construction, training, purchasing, distribution, marketing, and operations work out of our franchise headquarters in Boca Raton, Florida.

Franchise startup and ongoing support:

  • Real Estate Each new shop location is carefully determined in cooperation with the franchisee and the Tint World® team. We assist each franchisee with selecting and securing a site, negotiating a lease, and building out the center. Our franchise and real-estate development team will be available to support and guide you every step of the way.
  • Construction The Tint World® team guides the construction process for every franchisee. Our network of approved vendors, architects, and general contractors helps streamline the development process.
  • Training Our three-week New Owner Training Program covers all the skills needed to become a successful business owner. The first two weeks are spent in a classroom, where we train our franchisees on the business operations, marketing, recruiting, and financial management of the business. Then one week of training is spent at one of our shops to learn about inventory, scheduling, team development, and how to operate the business.
  • Purchasing & Distribution Tint World® franchisees benefit from our national purchasing power and our partnership with the industry’s leading distribution network, which provides nationwide distribution of delivery consistency and quality products.
  • Operations Tint World® franchise operations managers are business consultants (FBC) who assist franchisees in grand openings, staff training, and ensuring the store is fully prepared and ready for their first customer. Tint World® FBC call and visit centers on a regular basis to conduct operations support, evaluations, answer any questions and give support to managers and/or crew members.
  • Marketing Our marketing team supports every franchisee with effective and innovative marketing initiatives at the local and national levels. This assistance is provided to help you with your grand opening plans and social media presence, along with the implementation of new product launches. Our public-relations team keeps Tint World® in front of local and national media.
  • Financing Tint World® does not offer financing; however, we have relationships with a network of lenders. These lenders work with you in securing the necessary loan you’ll need to open your Tint World® center. We are also on the SBA Franchise Registry, which provides a more streamlined application process for you.

For more information on Tint World® franchise opportunities, download our franchise kit.

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Like father, like son: Cary, N.C. Tint World® franchise is a family affair

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Randy Silver built his career around franchises. After operating five automotive franchises for 15 years, he acquired a Tint World® franchise in Cary, N.C. eight years ago. He so strongly believes in the future of his franchise that he made his son a co-owner during a very public moment at a Tint World® franchisee convention in Las Vegas in November.

In this interview, he talks about the support franchisees receive from Tint World®; its most popular products; and the importance of working hard and plowing ahead in the face of challenge and adversity.

Question: How would you characterize your success so far as a Tint World® franchisee?

Answer: Being part of Tint World® has given me a lot of opportunity. The front office, the corporate office, they’re great. They’re responsive, very quickly. They’re always there to help you out, they always have answers. They give you guidance.

Q: I understand you made your son a co-owner of the shop during the annual Tint World® franchisee convention in Las Vegas.

A: Correct. Last November I made him a 50-percent owner, he’s worked hard for eight years, he’s all about the business, and I’m just trying to get him more involved.

Q: More involved – what does that entail?

A: Right now, he heads up my tint department (and assists with) Clear Bra paint-protection film. He does a lot of vinyl wraps. I want to get him more involved in the business aspect of it. Up front at the counter, interacting with customers more, the back end, bills and all of that. I want him to know how to run a business.

Q: What are some of the challenges he may face?

A: The biggest challenge in any franchise business is dealing with customers. That is no joke. Selling is what I’m good at, and that’s probably the second-hardest thing. You’re asking people to put their hands in their pockets and come out with money and that’s not always an easy thing.

Q: But you obviously have enough faith in the business model and the future to make your son a partner. What do you think the future holds?

A: The future is wide open. It’s growing; we’re already approaching a million-dollar location. It’s at his fingertips. He can do whatever he wants. He can achieve it. With my guidance, and the guidance from the corporate office – those guys are so knowledgeable – the industry is wide open. It’s a half-billion dollar industry.

Q: What is your No. 1 product right now?

A: The No. 1 product in Tint World® is tint.

Q: What’s No. 2?

A: I would say mobile electronics.

Q: You say you’re almost a million-dollar shop now. What has led you to that milestone?

A: Hard work. Dedication. A lot of focus. Many, many hours. I get here at six in the morning every single day. I put a lot of time in here. Just a lot of dedication.

Q: Any new products you’re offering in 2017?

A: We’re doing vinyl wraps, a lot of Clear Bra paint-protection film; we do residential and commercial tint; rims and tires. We’re doing the new ceramic coatings on cars. We’re branching out, as they come out with new products we try to get them involved in the business, one way or another.

Q: How is working for the Tint World® franchise different or similar to working for other franchises?

A: Well, automotive service is a need; you know a lot of people that want to give you $1,000 for a radiator? (Tint World®) is a want. People come in here and throw you thousands of dollars because they want something, so you’re dealing with a happier clientele. It’s more of a pleasure to work in a business like this.

Q: Why should people come to Tint World® instead of your competitors?

A: We use the highest technology; all of our film is laser-cut by a plotter perfect for every window on your car. You’re in and out in one hour; we’re the only tint shop in the entire United States that’s nationwide; we’ve got shops between New York and San Diego that honor the life-time warranty, reasons such as that.

Q: What is the No. 1 product you have that every auto owner should have?

A: Tint. Skin cancer is popping up every day. (Sunlight) shines right through the window and it burns your skin. The tint we carry is Skin Cancer Foundation-approved. It keeps out 99 percent of UV and UB rays; it keeps out 80 percent of the heat. Tint protects your interior from fading and cracking. All of the above.

Q: How did you motivate yourself through difficult times to get to the point you are today?

A: Just a lot of hard work and determination. You open up a business, you go through your lumps, and you gotta stay at it. Nothing is given to you on a silver spoon. You’ve gotta work. You’re going to make mistakes, and it’s OK to make mistakes. But you want to not make the same mistake two, three or five times. You want to learn from your mistakes, and grow.

Visit Randy and his son at their Cary/Raleigh-area Tint World® franchise. They’ll set you up with the latest and greatest in vehicle maintenance, customization and upgrades. You’ll get expert installation and friendly service – hallmarks of Tint World® franchises everywhere.

 

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Tint World® Franchise Blog: Marketing tips for franchise owners

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As a franchise owner, you know that finding new ways to market your products and services can be time-consuming. Finding new ways to expand your existing customer base is crucial to growing your business.

Tint World® franchise owners are able to use our corporate support to drive new business success, but there are a number of ways you can market your location in your local market for higher sales. Some of the most effective methods include:

Knowing your radius
Ask your customers how far they came to your location. Your radius might be three miles, 15 miles or 30 miles, but most of your customers will be within a three- to 10-mile area. Focus on these customers to market your business and count on them to tell others about your franchise.

Joining your local Chamber of Commerce
While a Chamber of Commerce membership might seem like an old idea, you will be able to network and meet with other business owners in your area. Your membership will also include opportunities to add extra promotion to your specific location to make you top of mind, while also providing a link to your area.

Becoming a resource for your community
If you present yourself as a trusted local resource for questions that your neighbors have, it will drive awareness of the work that you are doing. If a potential customer comes to your location with a question, take the time to answer, introduce yourself, and learn more about what is happening and how you can help.

Giving back to your community
It can be hard to donate time or money to every community event, but aligning yourself with community events will make your franchise better-known. Sponsor a local youth team, give back to a local non-profit organization, donate products to a school fundraiser—all of these will build positive awareness of your franchise in your community.

Marketing your franchise location to the community you serve will drive brand awareness of your franchise location. As a Tint World® franchise owner, you have access to the marketing services that are available from Tint World® corporate. Let our marketing expertise work for you so you can grow the success of your location!

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Tint World® Franchise – Q1 2016 Recap

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At Tint World®, we kicked off 2016 with a bang! Now that it’s April, we’d like to take a moment to look back at what we accomplished in the last three months so we can paint a picture of where we will be in the next quarter.

  • New locations: In February, training was finalized for three all-new Tint World® locations in California, Idaho and Mississippi. Dan Burrup’s Boise, ID store was the first to open, with Donnie and Steve Saucier’s Gulfport, MS and Kenny McCardie’s Union City, CA stores following suit shortly after.
  • New awards: During Q1, we earned a variety of new, nationally-recognized rankings for our business development. Not only did we make Entrepreneur’s Franchise 500 list, ranking 371, we placed in the top 25 of all ranking automotive franchise businesses. Tint World® was also bestowed with a number of spots on Franchise Gator’s Top 2016 Lists, including No. 3 Top Emerging franchise, No. 14 Fastest Growing franchise, and No. 36 Top 100 franchise of 2016.
  • New plans: During the past few months, we’ve been working hard to launch an industry first e-commerce platform. This will allow Tint World® customers to purchase products online and have them shipped directly to their nearest Tint World® location for prompt installation. The platform launch will additionally benefit franchisees as well with a corresponding store intranet integration. It will also allow them to have their point of sale, accounting and marketing efforts integrated and connected into one single intranet system.

With such great success during the past quarter, there’s no telling where will be at the end of June. If you want to find out more and experience our franchise system firsthand, contact our franchise development team today for your franchise starter kit.

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Vendor Management: Selling Products You Install

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Selling vendor products through your automotive service center is an obvious choice if you are looking for new ways to grow your business. Eliminating the need to manufacture the products you install saves both money and time and allows you to focus on keeping your installation services as high quality as possible. However, there are ways to make vendor management far simpler for many automotive service centers.

Vendor management can be one of the more time-consuming aspects of operating an automotive retail center (and most businesses in general). Researching your potential vendors, getting quotes and negotiating contracts can take you away from other aspects of your business and hamper your ability to ensure the services you are providing are as good as they could be. Any time spent discussing prices with a vendor is time that could be spent training your employees or working on ways to streamline your installation processes.

At Tint World®, we’ve eliminated these hassles for our franchise owners. As an owner, you don’t have to spend any of your valuable time seeking out vendors. Throughout our existence, Tint World® has fostered numerous relationships with some of the leading vendors in this industry to provide our franchise owners with only the finest products available on the market, keeping our customers satisfied and loyal. From Alpine to Katzkin to Oracle, we have tremendous relationships with the brands that are most desired in today’s marketplace. Our size and long-standing success also allows us to receive the best deals from our vendors, keeping the costs low for both our franchise owners and the car enthusiasts that come to their stores.

Tint World® understands how important vendor management is to a business’ success. We have made it our #1 priority to enhance franchise profit levels at the operating level, and handling the vendor management for our franchise owners is part of that. Our streamlined vendor management, combined with the size of our company, allows our franchise owners to reap the rewards of incredibly low supply costs without the typical time and effort required of non-franchise owners.

If you would like to learn more about converting your automotive service center into a Tint World® Automotive Styling Centers™ franchise, please visit our website or call 800-767-8468.

TW

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Tint World® Profit Centers:

  • Auto Care & Styling Services
  • Window Tinting
  • Protective Films
  • Vehicle Security Systems
  • Audio & Video Systems
  • Mobile Electronics
  • Detailing & Reconditioning
  • Custom Wheels & Tires
  • Vehicle Wraps & Graphics
  • Performance Parts & Accessories
  • Marine Styling Services
  • Home & Business Services

Complete Turn-Key Investment From $118,000 to $198,000

Minimum Liquid Capital $60,000

Download Franchise Kit