Store appearance matters a lot to Tint World®

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Make your shop appealing and increase sales

The corporate office is committed to helping our franchise owners succeed. You have some leeway in your store design beyond our standard requirements. Use it wisely, and watch your sales increase.

The appearance of your shop is more important to customers than location and customer service, according to consumer research.

The physical appearance of a shop is even more important these days as online shopping continues to siphon dollars away from traditional storefronts. Many consumers enjoy the sensory experience of shopping personally, so appeal to those senses. Layout, design, lighting, scent and sounds are all important to crafting a prime customer experience.

One founding principle of Tint World was to set our stores apart from the occasionally dingy environments of auto parts and styling centers. That means no ripped vinyl couches, scuffed floors and dirty coffee makers beneath flickering fluorescence.

We will help you set up your store and have standardized displays for many of our vendor products, but here’s a quick primer on making a store appealing:

  • Consumers can determine quickly the quality of any store, so pay attention to entry points. You want something engaging straight ahead and to the left and right of the entrance. You want to provide visual cues to guide your customer’s browsing.
  • Alter your lighting where practical. Think of the way jewelry stores use it to their advantage. Certain lighting used appropriately can actually increase perceived value. Use lighting to highlight certain products.
  • Avoid playing music with lyrics. Research has shown that songs with lyrics can distract shoppers.
  • Don’t use spray deodorizers or similar products. Keep it neutral, or utilize relaxing scents such as apple or citrus.
  • Don’t forget this crucial element. Curb appeal is crucial to making your store stand out. Consider displaying a prime example of your work outside. Nothing will get attention like a polished, tricked-out and recently detailed Hummer out front. Make sure your landscaping is appealing and free of trash and weeds. Keep your parking lot clean.

Contact us today for more information on Tint World franchise opportunities and strategies, or download our franchise kit.

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Much more than ‘yes’ and ‘no’: A brief guide to sales and telephone etiquette

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By Charles Bonfiglio

We have all similar experiences when attempting to gather some information over the telephone. It happens with the auto technicians, restaurants, sporting goods stores and sadly, with auto accessories and specialty retail stores. You call a company and the person who answers the phone:

  • Speaks too quickly and is nearly impossible to understand;
  • Expresses very little enthusiasm and sounds disturbed, as if the call has interrupted some activity far more important than a mere consumer who represents potential new business; and
  • Uses incomprehensible slang, industry jargon, and even uses a shortcut for the name of the store.

Then you ask questions, and receive answers:

WRONG WAY:

  • Question: Do you have the ABC widget in stock? Answer: Yes.
  • Question: How much is it? Answer: $399.99 or we’ll beat anybody’s price. (indicating our price is probably too high)
  • Question: Can you install it? Answer: Yes.
  • Question: How much does installation cost? Answer: $65.
  • Thank you. You’re welcome.

This “sales person” just wasted a golden opportunity to increase floor traffic and the chance for increased sales today. The conversation ought to go something like this:

RIGHT WAY:

  • Question, Do you have ABC Widget…? Answer: Yes we do. Indeed we stock, sell and install the very best widgets in the business.
  • Question: How much is it? Answer: I’ll look up the price for you. By the way that is a pretty cool widget. It appears to me that you have done some homework and know a good deal about widgets. How did you hear about us? How long have you been looking for a widget? Answer: My friend told me about you.
  • Question, What’s your friend’s name? Do you know where we are located? It would sure be worth your while to come in a see all of the widgets and supporting products we carry. More importantly, you’ll have a chance to learn a little bit about how we do an install and why we are considered the best in town. My name is Bob, what’s your name? We’re open till 6 p.m. Would you like to come in today or tomorrow morning?

 

The critical point is to interest the consumer in something more than just getting answers to his or her questions. Provide the consumer with a compelling reason to shop in your store. Take control of the conversation.

DO NOT respond with “yes,” or “no” answers. Avoid talking about price and specific products on the phone. Talk about results and reputation. Sell the consumer on your store and visiting your store. Deal with price and product when he arrives.

Take a moment and call your store and learn how your staff performs on the telephone. It will be revealing to learn how well they convert calls to appointments.

Charles Bonfiglio is the founder and CEO of Tint World.

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Top 10 reasons to buy a franchise

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There are many benefits to buying into a franchise like Tint World®

By Charles Bonfiglio

Striving for new goals is a way to motivate yourself out of the current economic funk. For many people, these goals include the desire to start their own business and become the master of their destiny. Franchising can fit very well into that picture.

Here are the top 10 reasons to pursue a franchise opportunity if you want to own your own business:

  1. Track record of success. Any good franchise company has developed a method of doing business that works well and produces results. Even better, they’re required to provide you with a great deal of information in their required disclosures so you can investigate and verify the results with existing franchisees prior to making your final decision.
  2. Strong brand. One of the biggest advantages of franchising is that the company is building a brand on a regional or national basis that should have value in the eyes of customers you’re trying to attract.
  3. Training programs. A good franchise company has training programs designed to bring you up to speed on the most successful methods to run the business. The company should also have reference materials to assist you in dealing with whatever comes up while you’re running your business.
  4. Ongoing operational support. Franchise companies have staff dedicated to providing ongoing assistance to franchisees. You’re not alone when you’re building and running your business, and you can always call on experienced people when you hit a rough spot or want to share new ideas for growing the business.
  5. Marketing assistance. The franchise company has marketing assistance to provide you with proven tools and strategies for attracting and retaining customers. Usually, the staff helps you develop the actual marketing plans and budgets for your grand opening as well as your ongoing efforts to market your business effectively.
  6. Real estate assistance. Most franchises have manuals and other documentation, as well as staff, to help you find the right site and negotiate the best possible deal. This is a very important advantage that can hold costs down and provide the best possible chance of success in any site-driven business.
  7. Construction assistance. Franchise companies can also provide a benefit in helping you design the layout of the business and selecting the right contractors to do your build out, as well as making sure you get the exact mix of furniture and equipment you need to maximize the efficiency of your initial investment.
  8. Purchasing power. A good franchise can take advantage of the buying power of the entire system to negotiate prices for everything you need at significantly lower levels than you could achieve as an independent operator. This applies not only to initial furniture and equipment purchases, but also to the supplies, inventory, uniforms and everything else you’ll need on an ongoing basis.

9 AND 10. Risk avoidance. This one is so important that we’ll call it both 9 and 10! The biggest reason to buy a franchise is that, if you’re smart, it will help you avoid much of the risk of starting a new business. Make no mistake–you must do your due diligence to determine with a fair amount of certainty what happens if you become a new franchisee.

As you look at this list, it not only shows a number of reasons to think about getting a franchise–it also shows you some of the major challenges you’ll face if you have to create all these things yourself in an independent business. You do have to pay fees in a franchise that you could avoid in an independent business, but you can pay the franchisor the fees, or you can pay for many expensive mistakes by not learning the lessons of others before you.

Using a franchise to meet your goal of starting a new business is a wonderful approach for most people, for all these reasons and many more.

Charles Bonfiglio is the founder and CEO of Tint World. 

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FDDs are key to any franchise agreement, including Tint World

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Here are some high points to hit in franchise disclosure documents

Becoming a franchisee can be a daunting challenge. The prospect of slogging through a franchise disclosure document, which all franchisors, including Tint World®, must provide prospective owners per Federal Trade Commission regulations doesn’t help matters much.

There is a lot of boilerplate, though, and some sections merit more scrutiny than others. Here’s a quick look at the most important sections of a financial disclosure document to consider should you decide to begin the process of becoming a franchisee of Tint World® or other business.

  • Royalties/Fees: This section stipulates exactly what fees franchisees will need to pay. Digest this section carefully, as you will be responsible for paying these fees should you become an owner.
  • Initial investment: Just like the fees section, this is especially important. FDDs need to provide a high and low end of how much franchisees will need to provide up front and how much working capital will be needed.
  • Territory: You need to pay careful attention to this section, too, as the franchisor may – or may not – guarantee exclusive territory to a franchisee.
  • Sales: If there is no section on franchise profitability or expenses, request it, as it is not required for inclusion in an FDD.
  • Finances: Franchisors must provide three years of audited statements, including cash flow and balance and income reports.
  • Contracts: Any documents or agreements you will need to sign before finalizing your franchise agreement need to be included in the FDD.

Franchising can be a very profitable and rewarding endeavor. It can be complicated, however, and if you lack legal or business experience, you will likely want an attorney or accountant to walk you through the FDD and any other contractual items.

Download the Tint World® franchise kit if you are interested in pursuing a deal with one of the largest tinting, after-market and car accessories franchises in the country.

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Tint World® can help you achieve your dream of business ownership

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Our extensive franchisee support processes set us apart

“If you can dream it, you can achieve it.”

This is the message we want to convey to our owners, and it’s appropriate this quote is attributed to Walt Disney. Our upcoming February conference in Orlando at the Swan/Dolphin Hotel will outline the many ways Tint World® corporate can help our franchisees achieve their dreams of business success.

While our owners enjoy some level of autonomy, we always have their back. Our commitment to our franchisees is evidenced by multiple testimonials multiple testimonials and our 2017 Franchisee Satisfaction Award.

As always, this year’s conference will include a host of training programs and seminars for our owners, who are the backbone of our franchise success.

Here is a quick look at ways Tint World® helps our owners:

  • A commitment to constant support and communication with our franchisees. If you need to pick up the phone, for whatever reason, we’ll always answer.
  • We will help you identify and assess the best potential site for your franchise location.
  • We provide constant business and operational support, as well as store-specific marketing and promotional materials.
  • Tint World® owners enjoy national online marketing, social media, and public relations efforts, as well as ongoing search-engine optimization benefits to ensure their store is top of mind for customers.
  • Our buying power and scale allows our franchisees to obtain products and merchandise at drastically lower prices that provide an instant boost to your gross margins.
  • Our corporate-level relationships with respected international brands ensures owners have access to the most cutting-edge products, technologies and services.
  • Tint World® franchisees undergo extensive training at our Florida headquarters before opening their stores. An experienced member of our operations staff will work with you prior to, during, and after your opening.

 

“If you can dream it, you can achieve it.” Are you ready to fly to new heights with a Tint World® franchise? Download our Tint World® franchise kit today.

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Aftermarket auto industry franchises poised for healthy and long future

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Tint World® can help you catch those cars, which are cash cows

Don’t curse all those cars on your commute. Look at them as cash cows, instead. They all need maintenance, accessories, and repair and styling services.

When people think of the American automobile industry, they tend to think of cars rolling off assembly lines or sitting in dealership lots. But what they don’t think about is the $270 billion aftermarket industry, and that includes the services provided by Tint World® franchisees across the country. The aftermarket employs 4 million people.

While there is a lot of talk about declining demand of cars because of ride-sharing – and even car-sharing – and the rebirth of center cities, there are still a lot on the road (think back to that commute this morning).

Here are four reasons to be bullish on the future on the automotive aftermarket industry:

  • Many cars on the road are getting older, requiring more maintenance and cosmetic care. The aftermarket value of cars more than eight years old is $77 million. That’s a lot of money to be made.
  • Despite the glut of older cars, the national fleet continues to grow (260 million vehicles were registered in the U.S. in 2015, and that number continues to increase).
  • New cars are becoming increasingly sophisticated in terms of digital and electronic features, and Tint World franchisees can repair and replace those bells and whistles. Tinting services, audiovisual and safety features will also continue to be in demand in the aftermarket industry,
  • New cars are increasingly expensive, and consumers want to keep them in tip-top shape and appearance. This means high demand for glass replacement and repair; paint protection; and restorative services.
  • Social media and texting make it easier to entice customers in for specials, or recommended services such as oil changes.

The numbers don’t lie. Cars are an ingrained part of American life, and will remain so for the foreseeable future. Cars and entrepreneurship are ingrained in the American psyche, and good franchising practices and a willingness to learn and adapt mean the twain will meet for years to come.

Interested in a Tint World® franchise opportunity to meet the market and demand? Download our franchise kit today.

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Tint World® franchise rule 1: Never give up. Tint World® franchise rule 2: Never stop learning

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Opportunities abound for continuing franchisee education.

There’s no rest for the wicked, and there’s definitely no rest for the successful.

Franchise owners need to perpetually build and maintain their momentum, and part of that comes through continuing education.

Here are five pointers for staying at the top of your game:

  1. If you don’t have a bachelor’s degree, consider getting one via night school or online classes. The thought of the extra workload may make you choke, but educational credentials increase your value and representation. You can also check out noncredit courses available at area community colleges or universities. Again, it’s all about adding value to
  2. Take advantage of any educational or training sessions made available by your franchisor. Tint World® franchisee life begins with an intensive three-week course at the Boca Raton, Florida headquarters, but don’t stop there – you’re literally just getting started. Attend every industry conference you can, and make sure you attend the annual Tint World® You might be amazed at what you can learn from your fellow franchisors, many of whom took the same risks and face the same challenges.
  3. Beyond conferences, Tint World® offers franchisees ongoing support that includes online training; regional workshops; research and development support; online learning; certification; specialized training sessions and supplier support programs. We will never stop teaching if you never stop learning.
  4. Embrace your competitors and learn what kind of continuing education their corporate offices offer. Then pursue the same training and courses.
  5. Read up on your industry and best business practices, or maybe biographies of business people you admire. Keep a book in your car so you can knock out a few pages while eating lunch or another piece of infrequent downtime. You can also get books on CD or via streamed devices. Here’s a list of famous franchise titles that are considered must-reads in the industry.

One more thing: Good leaders will share their knowledge with their employees. Let your best and brightest attend some conferences or workshops with their bosses. Learning is contagious, and learning is important to your business and personal growth.

For more information on franchising with Tint World®, download our franchise kit and check out franchise page.

You just may learn something.

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Here’s how franchisees can navigate the post-holiday doldrums

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Keep your brand active, and your spirits up

It’s not uncommon for franchise and retail businesses of all types to slow down soon after the retail rush of the holiday season subsides.

January, February and March are traditionally slow months for sales and customer traffic, but there are ways to boost business before the brighter days of spring and summer.

  • Lengthen the holidays. Maintain the holiday momentum as long as you can. Customers may return gifts soon after Christmas. Sell them new products with targeted markdowns.
  • Step up your social media game. Get creative. Consider hiring a professional public relations firm to handle your social media platforms. Lure customers to your shop with one-day specials or other promotions you can trumpet on social media.
  • Keep advertising. Don’t let your brand fade during the winter. Start advertising now to ensure good spring sales and build toward a profitable year.
  • Plan ahead. You know when your business is up, and when it’s down. Prepare for the short-term financial downturn ahead of time with a rainy-day fund and possible staffing shifts.
  • Tout new products. If one of your vendors rolls out a new product, especially early in the year, promote it to get customers to your store.
  • Get involved. The slower winter season is a good time to step up networking with local chambers of commerce and other business or trade organizations. Attend conferences to promote your brand.
  • Get personal. Call some of your best customers of the past year and thank them for their support and invite them in for a cup of coffee. Based upon their prior purchases, gently pitch some new products they may be interested in. Some of our Tint World stores have had great success hosting or being involved in their local cars and coffee outfit.

The most important advice: Stay positive. Slowdowns are part of business, and should be part of your planning process. Remember: This too shall pass. Click here for more information about Tint World® franchises or download our franchise kit today.

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There are many benefits to buying into a franchise like Tint World®

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Check out the top 10 reasons to buy a franchise:

By Charles Bonfiglio

Striving for new goals is a way to motivate yourself out of the current economic funk. For many people, these goals include the desire to start their own business and become the master of their destiny. Franchising can fit very well into that picture.

Here are the top 10 reasons to pursue a franchise opportunity if you want to own your own business:

  1. Track record of success. Any good franchise company has developed a method of doing business that works well and produces results. Even better, they’re required to provide you with a great deal of information in their required disclosures so you can investigate and verify the results with existing franchisees prior to making your final decision.
  2. Strong brand. One of the biggest advantages of franchising is that the company is building a brand on a regional or national basis that should have value in the eyes of customers you’re trying to attract.
  3. Training programs. A good franchise company has training programs designed to bring you up to speed on the most successful methods to run the business. The company should also have reference materials to assist you in dealing with whatever comes up while you’re running your business.
  4. Ongoing operational support. Franchise companies have staff dedicated to providing ongoing assistance to franchisees. You’re not alone when you’re building and running your business, and you can always call on experienced people when you hit a rough spot or want to share new ideas for growing the business.
  5. Marketing assistance. The franchise company has marketing assistance to provide you with proven tools and strategies for attracting and retaining customers. Usually, the staff helps you develop the actual marketing plans and budgets for your grand opening as well as your ongoing efforts to market your business effectively.
  6. Real estate assistance. Most franchises have manuals and other documentation, as well as staff, to help you find the right site and negotiate the best possible deal. This is a very important advantage that can hold costs down and provide the best possible chance of success in any site-driven business.
  7. Construction assistance. Franchise companies can also provide a benefit in helping you design the layout of the business and selecting the right contractors to do your build out, as well as making sure you get the exact mix of furniture and equipment you need to maximize the efficiency of your initial investment.
  8. Purchasing power. A good franchise can take advantage of the buying power of the entire system to negotiate prices for everything you need at significantly lower levels than you could achieve as an independent operator. This applies not only to initial furniture and equipment purchases, but also to the supplies, inventory, uniforms and everything else you’ll need on an ongoing basis.
  9. (and 10) Risk avoidance. This one is so important that we’ll call it both 9 and 10! The biggest      reason to buy a franchise is that, if you’re smart, it will help you avoid much of the risk of starting a new business.
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Fire it up: SEMA is almost here

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Huge car show offers fun, thrills, networking and innovation

Car enthusiasts, buyers, dealers, franchisors and fans are revving up for the 2017 Specialty Equipment Market Association (SEMA) show, set for Oct. 31-Nov. 3 at the Las Vegas Convention Center.

This is the largest private car, parts and accessories show in the world, and last year’s SEMA show attracted some 70,000 people. It is not open to the general public, so attendees get a private and personal look at the hottest trends on the market today.

Here are five reasons to attend the SEMA show this year:

  • New products: Learn about the hottest new products and innovations on the auto market at the popular New Products Showcase. Twelve sections of displays last year featured 3,000 new parts, accessories and tools.
  • Build your business: Showcase your products, knowledge and brand with the vast crowd of auto enthusiasts. Meet others in the industry and build relationships. Trust us, you want to be seen at this event. It could help build your bottom line heading into 2018.
  • Indulge your passion: If you are a fan of cars – and motorcycles and trucks and virtually anything else with wheels and an engine – you can see the rides as well as the products that enhance them. At least 1,500 vehicles of all kinds will be on site for demonstrations – or just sitting around looking pretty.
  • Get smarter: 50 business seminars are set throughout the duration of the show. Trade war stories, compare products and get tips on further enhancing and building your business and its products.
  • Be entertained: While Las Vegas is not lacking in entertainment options, your fun can be enhanced by multiple vehicle demonstrations, ranging from drifting to professional racing and precision demos. The SEMA “cruise” is always a hit, as more than 1,000 vehicles of all shapes and sizes and types exit the conference en masse at its conclusion.

SEMA also offers a chance to build your team and enhance cooperation through this amazing shared experience.

Get fired up. SEMA’s almost here. For more information or to register, go to the SEMA site.

 

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Tint World® Profit Centers:

  • Auto Care & Styling Services
  • Window Tinting
  • Protective Films
  • Vehicle Security Systems
  • Audio & Video Systems
  • Mobile Electronics
  • Detailing & Reconditioning
  • Custom Wheels & Tires
  • Vehicle Wraps & Graphics
  • Performance Parts & Accessories
  • Marine Styling Services
  • Home & Business Services

Complete Turn-Key Investment From $118,000 to $198,000

Minimum Liquid Capital $60,000

Download Franchise Kit