Tint World® can help you catch those cars, which are cash cows
Don’t curse all those cars on your commute. Look at them as cash cows, instead. They all need maintenance, accessories, and repair and styling services.
When people think of the American automobile industry, they tend to think of cars rolling off assembly lines or sitting in dealership lots. But what they don’t think about is the $270 billion aftermarket industry, and that includes the services provided by Tint World® franchisees across the country. The aftermarket employs 4 million people.
While there is a lot of talk about declining demand of cars because of ride-sharing – and even car-sharing – and the rebirth of center cities, there are still a lot on the road (think back to that commute this morning).
Many cars on the road are getting older, requiring more maintenance and cosmetic care. The aftermarket value of cars more than eight years old is $77 million. That’s a lot of money to be made.
Despite the glut of older cars, the national fleet continues to grow (260 million vehicles were registered in the U.S. in 2015, and that number continues to increase).
New cars are becoming increasingly sophisticated in terms of digital and electronic features, and Tint World franchisees can repair and replace those bells and whistles. Tinting services, audiovisual and safety features will also continue to be in demand in the aftermarket industry,
New cars are increasingly expensive, and consumers want to keep them in tip-top shape and appearance. This means high demand for glass replacement and repair; paint protection; and restorative services.
Social media and texting make it easier to entice customers in for specials, or recommended services such as oil changes.
The numbers don’t lie. Cars are an ingrained part of American life, and will remain so for the foreseeable future. Cars and entrepreneurship are ingrained in the American psyche, and good franchising practices and a willingness to learn and adapt mean the twain will meet for years to come.
Striving for new goals is a way to motivate yourself out of the current economic funk. For many people, these goals include the desire to start their own business and become the master of their destiny. Franchising can fit very well into that picture.
Here are the top 10 reasons to pursue a franchise opportunity if you want to own your own business:
Track record of success. Any good franchise company has developed a method of doing business that works well and produces results. Even better, they’re required to provide you with a great deal of information in their required disclosures so you can investigate and verify the results with existing franchisees prior to making your final decision.
Strong brand. One of the biggest advantages of franchising is that the company is building a brand on a regional or national basis that should have value in the eyes of customers you’re trying to attract.
Training programs. A good franchise company has training programs designed to bring you up to speed on the most successful methods to run the business. The company should also have reference materials to assist you in dealing with whatever comes up while you’re running your business.
Ongoing operational support. Franchise companies have staff dedicated to providing ongoing assistance to franchisees. You’re not alone when you’re building and running your business, and you can always call on experienced people when you hit a rough spot or want to share new ideas for growing the business.
Marketing assistance. The franchise company has marketing assistance to provide you with proven tools and strategies for attracting and retaining customers. Usually, the staff helps you develop the actual marketing plans and budgets for your grand opening as well as your ongoing efforts to market your business effectively.
Real estate assistance. Most franchises have manuals and other documentation, as well as staff, to help you find the right site and negotiate the best possible deal. This is a very important advantage that can hold costs down and provide the best possible chance of success in any site-driven business.
Construction assistance. Franchise companies can also provide a benefit in helping you design the layout of the business and selecting the right contractors to do your build out, as well as making sure you get the exact mix of furniture and equipment you need to maximize the efficiency of your initial investment.
Purchasing power. A good franchise can take advantage of the buying power of the entire system to negotiate prices for everything you need at significantly lower levels than you could achieve as an independent operator. This applies not only to initial furniture and equipment purchases, but also to the supplies, inventory, uniforms and everything else you’ll need on an ongoing basis.
(and 10) Risk avoidance. This one is so important that we’ll call it both 9 and 10! The biggest reason to buy a franchise is that, if you’re smart, it will help you avoid much of the risk of starting a new business.
Use your page as an advertising billboard. Make sure you utilize the space afforded your brand on your page. Make sure you have a dynamic cover and profile photo that mentions your business name. Change it up regularly. Research and take advantage of special business features and make sure all of your contact information is kept updated.
Post good content. Consider hiring a professional public-relations agency to provide relevant and plentiful content for your page. Original photos and videos are also popular on Facebook. Link wisely, and only follow appropriate pages. Update your Facebook presence as often as possible.
Give shout-outs. Tag good customers or products in posts; people like to be recognized, and individual brands and products you may carry can also be tagged in Facebook now.
Keep the conversation going. Make sure you engage your social-media audience. Post questions that prompt answers and can spark fun engagement. Don’t engage or further debate on controversial topics. Keep your content and posts neutral, and avoid plugging or linking inappropriate material.
Choose your audience. There are multiple groups and communities devoted to a range of topics. Join or engage with groups that might especially appreciate or be interested in your product or business. You can also build your own Facebook audience by following customer and employee Facebook pages.
If your business doesn’t have an active Facebook page, you are already far beyond the 8-ball. Get your page up to snuff and current. It’ll help you generate business and you may find you “like” it.
Christmas is indeed magic – for retail franchise bottom lines.
As much as 30 percent of annual revenues come in during the holiday season, bolstering bottom lines as the year draws to a close, according to the National Retail Federation. And the money doesn’t just flow from Christmas shoppers. Gift-giving is also a hallmark of Hanukkah and Kwanzaa.
But you’ve got to get bodies and wallets in your store.
Here are some holiday marketing tips that may help tip your franchise scales toward a handsome profit for the year:
Start early. Now is the time to prepare your holiday marketing plan, not Dec. 1. Sales begin to amp up right after Thanksgiving, on Black Friday and Small Business Saturday.
Plant seeds widely. Don’t stick with one marketing tactic. Combine targeted emailing with paid ads. Push quality content on to your social media platforms so your franchise location shows up prominently in online search results. Work with an agency or local media for earned media placement.
It might seem cheesy, but bring Santa Claus or other characters into your business. This is not only an enticement to customers with children, it can merit a photo opportunity for local media.
Push promotions. Get customers into your store with valuable coupons or other promotional offers with a holiday theme.
Participate in community holiday events. For Tint World franchisees, this could include a tricked-out holiday hoopty – driven by Santa, of course — illustrating your best or noteworthy work.
People like to feel that holiday spirit, and light and other holiday displays conjure up that Christmas vibe.
Play music. It can never hurt to crank up a little Bing Crosby at Christmas time. Many music streaming services offer holiday playlists.
These are just a few ideas to get you started. Above all – be creative. This is a crucial time of year for retailers. Make sure you cash in.
Customer satisfaction is reward enough, but recognition within the franchise industry is the icing on the cake.
Tint World® has recently been distinguished by several franchise outlets including Franchise Business Review and Franchise Gator as well as Technology Integrator, an industry magazine focused on business strategy.
Franchise Business Review has ranked Tint World® Franchise as among the Top 50 Franchises for 2014. As Franchise Business Review is the leading market research company in the franchise industry, Tint World® Franchise was more than excited to be named as part of their annual list.
As for Technology Integrator, Tint World’s VP of Operations and Project Management Paul Pirro was an honoree of their 2014 Young Turks of CE, featuring rising professionals that share the passion, drive, and distinction of Young Turks.
Tint World® Franchise continues to strive for excellence and we are proud to have been recognized by our industry peers.
Once a new franchisee comes on board with Tint World, our team of experienced trainers walk them through everything they need to know to run a successful business. The new franchisees take part in two weeks of training at our Florida headquarters in both a classroom and hands-on setting. When their location is open for business, they will receive an additional week of hands-on training in their new store.
The three-week program covers every facet of owning and operating a Tint World including staff development, product knowledge, installation techniques, and business management. Our training program is the foundation for opening a new Tint World and gives new owners a chance at success and growth. There is no experience necessary to open your own Tint World. Contact Franchise Director, Anthony Foley at (800) 767-8468 to find out more about Tint World Franchise opportunities.
Watch the video below for more information on the Tint World training program.
Tint World corporate officers and franchisees attended this year’s SEMA Show, the premier automotive specialty products trade event in the world, annually held at the Las Vegas Concentration Center in Las Vegas, NV. This exclusive trade show brings together the latest and hottest products as well as some of the automotive industry’s leading minds and Tint World was there to experience it all.
Here are four notable highlights from this year’s SEMA show:
1. New Products For the New Year
With so many products on display, whether they were updated or completely brand new on the market, Tint World had an insider’s look of upcoming accessories, vehicle parts, and so much more at the show. Always looking to the future, we noted specific products (and maybe even some services) that would be great, profitable additions to our franchise.
2. Strengthening Relationships with Top Brand Manufacturers
We’re always excited to see our current manufacturers at SEMA; it gives us a chance to check out some of their latest products they have to offer. But it didn’t stop there—opportunities to socialize (with some business involved) were aplenty during the afterhours of the event, creating lasting relationships with some of the top brand names there.
3. Industry Highlights, Demonstrations, and Training Programs
SEMA is more than just a custom car exhibition; the Tint World team was able to learn more about where the automotive industry is heading, watch demos of the newest products, and even participate in training classes covering the latest techniques in automotive appearance services. As fun as the show was, it proved to be just as educational.
4. Leads on Potential Prospects
The Tint World entourage is one you can’t miss even among the thousands of car enthusiasts at the SEMA Show, so it was great meeting fans of the franchise. Not only did we meet individuals at the show interested in the Tint World Franchise, but we were also able to speak with representatives from dealerships across the country interested in creating co-brand, affiliate, and referral programs (you can learn more about that here).
With such an exclusive event like the SEMA Show, it was a great experience for all the Tint World corporate officers and franchisees to be a part of.