Studying your franchise competition
No matter what business you are in, you have competition. From phones to cars to electronics to even mattresses, there are very few, if any, businesses that don’t have competitors that are looking to gain an advantage over you and your business. Competition is a good thing, because it makes everyone work harder to deliver on their promise to their customers and their employees. One of the best things that you can do as a TintWorld® franchise owner is to study your franchise competition to see what they are doing and then finding ways to do things better than they are to grow your TintWorld® franchise.
Even though there are other tinting franchises out there, remember that there is no other franchise that is going to be the exact same as your TintWorld® franchise. They are in a different location, they may offer similar products, but they are not the same as your TintWorld® franchise products and most importantly, they don’t have the power and the name that you have as a TintWorld® franchise.
Being able to identify how your TintWorld® franchise products are different and better than your competition can help you learn the best ways to compete and win. Knowing what makes your individual TintWorld® franchise stand out from other franchises can not only help you sell your products and services, but will help you be able to tell your customers why you are the better choice for their business. These steps are the best way to study the difference between you and your competition:
How is the competition reaching people?
Investigate and learn what methods your competition is using to meet their audience and study how they are doing it. Put yourself in the public’s shoes: is what my competition saying sound real, interesting and something worth finding out more about? If so, think about why and then decide how you can do it better.
Are their products and services the same as mine?
While other franchises may have similar products and services that you offer, the chances are that the products and services they offer aren’t exactly the same. Study the differences and use those differences to your advantages to promote your TintWorld® franchise.
How are the prices?
If your competitors prices are higher than yours, learn why they are charging more and how successful they are? Some competitors may be saying that their products are better quality or more of a luxury, but if they aren’t, promote that information to your customers. If their prices are lower, learn why they are charging less; is the quality worse than yours or are they cutting corners to beat you on price? Either way, you can use that information to differentiate yourself from your franchise competition.
How is their website?
Take the time to check out your competition’s website, from the design of the site to the words that they have on their pages. If they offer a newsletter sign up, consider adding your email address to see what information they are sharing or if they are offering giveaways. Learning how your competition uses their website, as well as social media (Twitter, Facebook, Instagram) can give you insight into how they are trying to reach customers.
Studying your franchise competition is not just a one-time thing to do; being constantly aware of your existing competition, as well as new competitors that are coming into your market, can help you better understand how to reach potential customers with your TintWorld® franchise locations. Staying in touch with what your competitors are doing and learning what, if anything, they are saying about your, can help your TintWorld® franchise succeed and grow against others in your market.